<p>"If you're not embarrassed by the first version of your product, you've released it too late" - Reid Hoffman. In other words, as an entrepreneur, if you're not constantly evolving, testing and releasing imperfect products, you're probably going to get left behind. </p><p>But what does this mean for us? </p><p>As it turns out, there's a name for the behavior that allows for this constant innovation: the iterative mindset. Today we are talking about what it means to engage in this kind of thinking and how to operate on the edge of failure. </p><p>We also talk about:</p><ul><li>Rewiring human behavior to create lasting change</li><li>Habenula activation and why we are resistant to risk, failure and change</li><li>The Lean Start Up Model</li><li>Using embedded testing and human feedback</li></ul><p>How are you innovating or using the Lean Start Up Model in your line of work? Do you consider yourself an entrepreneur? We want to hear from you!!</p><p><a href="https://sigmanutrition.com/episode335/">Listen to Dr. Kyra Bobinet on the Sigma Nutrition Podcast</a></p><p><strong>Reach out to  us:</strong></p><p>Via Instagram: <a href="https://www.instagram.com/ridethegrey/">@ridethegrey</a></p><p>Via Twitter: <a href="https://twitter.com/ridethegrey">@ridethegrey</a></p><p>Via our website: <a href="https://ridethegrey.simplecast.com/">ridethegrey.simplecast.com</a></p><p>Email: <a href="mailto:[email protected]">[email protected]</a></p><p> </p>