<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1127936/open_sms">Send us a text</a>Conference fatigue is real. The solution isn’t bigger booths. It’s better design.In this episode of Retail Leadership with Steve Worthy, Jamie Hancock — founder of Buying Time and Commerce Futures — breaks down how to build events that create real learning and real pipeline without turning the room into a pitch fest.We cover:<ul><li>Designing your event like a sales motion: ICP, personas, shared problems, clear outcomes</li><li>Why putting customers and practitioners on stage beats vendor decks every time</li><li>Workshop formats that produce value you can capture, anonymize, and share with your team</li><li>The truth about side events around NRF and why many “big show” wins happen off the floor</li><li>A simple rule that improves content quality: more women on stage</li><li>Post-event “aftercare” that turns inspiration into action the following week</li></ul>You’ll leave with a practical checklist for making your next event — hosted or attended — actually worth it.Changed the Simplesat information <a rel="payment" href="https://www.buzzsprout.com/1127936/support">Support the show</a>Meet Our Sponsors: <a href='https://www.simplesat.io/'>Simplesat.io</a> <a href='https://app.skumax.io/sign_up?utm_source=influencer&amp;utm_medium=social&amp;utm_campaign=skumax_i%E2%80%A6'>SKUMAX</a> <a href='https://netconv.com/'>NetConV</a> <a href='https://www.nexlytix.com/ai-readiness-calculator'>Nexlytix</a> _________________________ 2026 Survey Is Live - <a href='https://worthyretail.com/2025-retail-leadership-development-study/#'>Add Your Voice - Click to take survey</a> DOWNLOAD - The Campus 2025 Retail Leadership Development Report, <a href='https://worthyretail.com/NOW'>HERE.</a> ________________________ <a href='https://worthycampus.group.app/'>JOIN THE CAMPUS</a> ________________________ <a href='https://worthyretail.substack.com/'>READ OUR RETAIL LEADER NEWSLETTER </a> <a href='https://www.linkedin.com/in/steve-worthy-4338bb211/'>MEET STEVE! </a> <a href='https://scheduler.zoom.us/steve-worthy/status-call'>BOOK A CLARITY CALL! </a>

<description>&lt;p&gt;&lt;a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1127936/open_sms"&gt;Send us a text&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Conference fatigue is real. The solution isn’t bigger booths. It’s better design.&lt;/p&gt;&lt;p&gt;In this episode of &lt;em&gt;Retail Leadership with Steve Worthy&lt;/em&gt;, &lt;b&gt;Jamie Hancock&lt;/b&gt; — founder of &lt;b&gt;Buying Time&lt;/b&gt; and &lt;b&gt;Commerce Futures&lt;/b&gt; — breaks down how to build events that create real learning and real pipeline without turning the room into a pitch fest.&lt;/p&gt;&lt;p&gt;We cover:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Designing your event like a sales motion: ICP, personas, shared problems, clear outcomes&lt;/li&gt;&lt;li&gt;Why putting &lt;b&gt;customers&lt;/b&gt; and &lt;b&gt;practitioners&lt;/b&gt; on stage beats vendor decks every time&lt;/li&gt;&lt;li&gt;Workshop formats that produce value you can capture, anonymize, and share with your team&lt;/li&gt;&lt;li&gt;The truth about side events around NRF and why many “big show” wins happen off the floor&lt;/li&gt;&lt;li&gt;A simple rule that improves content quality: &lt;b&gt;more women on stage&lt;/b&gt;&lt;/li&gt;&lt;li&gt;Post-event “aftercare” that turns inspiration into action the following week&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;You’ll leave with a practical checklist for making your next event — hosted or attended — actually worth it.&lt;/p&gt;&lt;p&gt;Changed the Simplesat information&lt;/p&gt; &lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/1127936/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;em&gt;Meet Our Sponsors:&lt;/em&gt;&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.simplesat.io/'&gt;&lt;b&gt;Simplesat.io&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://app.skumax.io/sign_up?utm_source=influencer&amp;amp;utm_medium=social&amp;amp;utm_campaign=skumax_i%E2%80%A6'&gt;&lt;b&gt;SKUMAX&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://netconv.com/'&gt;&lt;b&gt;NetConV&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://www.nexlytix.com/ai-readiness-calculator'&gt;&lt;b&gt;Nexlytix&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;_________________________&lt;/p&gt; &lt;p&gt;&lt;b&gt;2026 Survey Is Live&lt;/b&gt; - &lt;a href='https://worthyretail.com/2025-retail-leadership-development-study/#'&gt;Add Your Voice - Click to take survey&lt;/a&gt; &lt;/p&gt; &lt;p&gt;&lt;b&gt;DOWNLOAD &lt;/b&gt;- &lt;em&gt;The Campus 2025 Retail Leadership Development Report&lt;/em&gt;, &lt;a href='https://worthyretail.com/NOW'&gt;HERE.&lt;/a&gt;&lt;/p&gt; &lt;p&gt;________________________&lt;/p&gt; &lt;p&gt;&lt;a href='https://worthycampus.group.app/'&gt;&lt;b&gt;JOIN THE CAMPUS&lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;________________________&lt;/p&gt; &lt;p&gt;&lt;a href='https://worthyretail.substack.com/'&gt;&lt;b&gt;READ OUR RETAIL LEADER NEWSLETTER &lt;/b&gt;&lt;/a&gt;&lt;b&gt;&lt;br/&gt;&lt;br/&gt;&lt;/b&gt;&lt;a href='https://www.linkedin.com/in/steve-worthy-4338bb211/'&gt;&lt;b&gt;MEET STEVE! &lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;a href='https://scheduler.zoom.us/steve-worthy/status-call'&gt;&lt;b&gt;BOOK A CLARITY CALL! &lt;/b&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;&lt;br/&gt;&lt;/p&gt;</description>

Send us a text Conference fatigue is real. The solution isn’t bigger booths. It’s better design. In this episode of Retail Leadership with Steve Worthy, Jamie Hancock — founder of Buying Time and Commerce Futures — breaks down how to build events that create real learning and real pipeline without turning the room into a pitch fest. We cover: Designing your event like a sales motion: ICP, personas, shared problems, clear outcomesWhy putting customers and practitioners on stage beats vendor de...

Retail Leadership with Steve Worthy

Designing Retail Conferences That Actually Teach Leaders!

Designing Retail Conferences That Actually Teach Leaders!

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