Tune in to hear, Dr. Michael "Soon" Lee, a 45-year veteran of the real estate industry whose resume also includes Certified Financial Planner, published author of 5 books, Real Estate Trainer, PhD holder, and much more. We discuss with Michael the importance of real estate agents being experts at their craft and the value that a great agent brings to a transaction. We delve into perceived and real cultural differences when dealing with clients and how to ensure we are connecting properly with other cultures.