Behind the Spotlight

Breaking on our show: @vanessacoppes just dropped an exclusive on the September issue of @bellamediaco and let me tell you, it's a statement. Cover line? "AI Can't Do This".

A direct clap back to @voguemagazine 's all AI generated Fashion Spread by @guess . And here's what you won't see in the glossy pages: Vanessa was sick to her stomach making this call. She knew it would ruffle feathers. But guided by prayer and conviction, she chose the harder road the one that protects creativity over convenience. That's what real confidence looks like: doing the hard thing, even when it scares you.

This September, BELLA is planting a flag: fast isn't better, real is. And speaking of real… Vanessa is also launching a beauty line "Hello Gorgeous" with anna.bellehedges finally, a makeup line that's good for our skin, affordable, and easy to use. Because beauty shouldn't be toxic, overpriced, or complicated.

Catch Vanessa's full take (and why this cover is more than just a headline).

She's the queen of copy, the Tough Titties truth-teller, and the reason half the internet finally sounds like real humans instead of ChatGPT. This week, I sat down with Laura Belgray—award-winning copywriter, founder of @talkingshrimpnyc—to talk about how being "lazy" can make you rich, why your quirks are your cash machine, and what even most of us get wrong about being ourselves. We talk about: — The genius behind "strategic slacking" — Ditching robotic, 'professional' copy for the stuff that actually sells — Why your "weird" is the most bankable part of your brand — And what to say if you think you're not interesting If you're ready to write like you actually talk—and get paid for being you!! Hit play, take notes, and then run (don't walk) to get on the "talking shrimp nyc" waitlist. That copy of yours? It's ready for shrimpclub.

She went from four years in bed with chronic illness… to becoming the secret weapon behind some of the world's top experts.⁣ ⁣ Meet Maeve Ferguson — former private equity exec turned diagnostic funnel guru and the creator of the Impact Score Assessment. ⁣ She helps 7- and 8-figure entrepreneurs, bestselling authors, and high-level coaches turn their intellectual property into lead-gen machines that pre-qualify, segment, and sell — before the first sales call even happens.⁣ ⁣ Inside this interview: Maeve did a live breakdown of my framework to show how it could become a powerful diagnostic tool (you'll want to take notes).⁣ ⁣ She also shares: - Her journey from bedridden burnout to business brilliance - Why infrastructure - influence if you want sustainable success - How assessments are reshaping the way experts attract aligned, ready-to-buy leads ⁣ Ready to see your own business through Maeve's lens? Take her free quiz → https://www.impactscoreassessment.com/ ⁣ Listen to the full interview to see the magic in action and find out how to future-proof your lead gen strategy — without adding more to your plate.⁣