<description>&lt;p&gt;What if your boldest vision is years ahead of its time—so far ahead that the world laughs you out of the room?&lt;/p&gt;&lt;p&gt;In this deeply personal and provocative conversation, Richard Medcalf speaks with&amp;nbsp;&lt;strong&gt;Benjamin Rubin&lt;/strong&gt;, serial entrepreneur and founder of both Sirenum and Insectika. Benjamin has a rare gift: creating businesses that challenge entrenched paradigms—from transforming the invisible workforce to reinventing how we feed the world. His journey is one of relentless vision, deep humanity, and surprising leadership insights.&lt;/p&gt;&lt;p&gt;In this conversation, you’ll learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to lead when your vision is misunderstood—and still get your team onboard&lt;/li&gt;&lt;li&gt;Why a deep understanding of the problem beats brilliant solutions&lt;/li&gt;&lt;li&gt;A simple but radical way to create true belonging and loyalty in your team&lt;/li&gt;&lt;li&gt;The hidden cost of relying on money to motivate people—and what to do instead&lt;/li&gt;&lt;li&gt;How Benjamin plans to scale impact without losing himself in the process&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;This one’s for the visionary leaders who’ve ever felt alone with a world-changing idea.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Resources/sources mentioned:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The Impact Multiplier CEO Podcast(&lt;a href="https://xquadrant.com/podcast/" rel="noopener noreferrer" target="_blank"&gt;https://xquadrant.com/podcast/&lt;/a&gt;)&lt;/p&gt;&lt;p&gt;Sirenum (&lt;/p&gt;&lt;p&gt;&lt;a href="https://sirenum.com/" rel="noopener noreferrer" target="_blank"&gt;SirenumSirenum Staff Management Software for Agencies and Hourly Workers&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://sirenum.com/" rel="noopener noreferrer" target="_blank"&gt;Sirenum Staff Management Software for Agencies and Hourly Workers&lt;/a&gt;&lt;/p&gt;&lt;p&gt;s&lt;a href="https://sirenum.com/" rel="noopener noreferrer" target="_blank"&gt;irenum.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt; )&lt;/p&gt;&lt;p&gt;Insectika Biotech (&lt;/p&gt;&lt;p&gt;&lt;a href="https://www.linkedin.com/company/insectika-biotechnologies-israel/" rel="noopener noreferrer" target="_blank"&gt;https://www.linkedin.com/company/insectika-biotechnologies-israel/&lt;/a&gt;)&lt;/p&gt;&lt;p&gt;Join the Crucible (&lt;a href="https://xquadrant.com/crucible" rel="noopener noreferrer" target="_blank"&gt;https://xquadrant.com/crucible&lt;/a&gt;), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.&lt;/p&gt;&lt;p&gt;Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here:&amp;nbsp;&lt;a href="https://xquadrant.com/time/" rel="noopener noreferrer" target="_blank"&gt;https://xquadrant.com/time/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;For full show notes, head to &lt;a href="https://xquadrant.com/benjamin-rubin" rel="noopener noreferrer" target="_blank"&gt;https://xquadrant.com/benjamin-rubin&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Timestamps:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;00:00&amp;nbsp;Intro&lt;/p&gt;&lt;p&gt;01:01&amp;nbsp;Welcome to the Impact Multiplier CEO Podcast&lt;/p&gt;&lt;p&gt;01:44&amp;nbsp;Benjamin Rubin's Early Ventures and Challenges&lt;/p&gt;&lt;p&gt;02:25&amp;nbsp;The Mission and Vision of Insecta&lt;/p&gt;&lt;p&gt;03:22&amp;nbsp;Revolutionizing the Food System with Insect Meal&lt;/p&gt;&lt;p&gt;04:33&amp;nbsp;Challenges and Innovations in the Insect Meal Industry&lt;/p&gt;&lt;p&gt;05:36&amp;nbsp;The Importance of Understanding the Problem&lt;/p&gt;&lt;p&gt;06:42&amp;nbsp;Building and Leading a Visionary Team&lt;/p&gt;&lt;p&gt;15:05&amp;nbsp;Navigating Rejection and Persevering Through Challenges&lt;/p&gt;&lt;p&gt;21:16&amp;nbsp;Building High-Performing Teams with Meaning and Belonging&lt;/p&gt;&lt;p&gt;23:51&amp;nbsp;Questioning the Purpose of Life&lt;/p&gt;&lt;p&gt;24:45&amp;nbsp;Building a Team with Meaning and Belonging&lt;/p&gt;&lt;p&gt;25:33&amp;nbsp;Innovative Bonus Schemes and Interdependence&lt;/p&gt;&lt;p&gt;26:44&amp;nbsp;Finding Deep Meaning in Business&lt;/p&gt;&lt;p&gt;28:28&amp;nbsp;Understanding Employee Aspirations&lt;/p&gt;&lt;p&gt;38:05&amp;nbsp;Balancing Leadership and Personal Life&lt;/p&gt;&lt;p&gt;41:47&amp;nbsp;Final Thoughts and Future Plans&lt;/p&gt;</description>

The Impact Multiplier CEO

Richard Medcalf

Building paradigm-shifting ventures from the margins with Benjamin Rubin

JUN 5, 202544 MIN
The Impact Multiplier CEO

Building paradigm-shifting ventures from the margins with Benjamin Rubin

JUN 5, 202544 MIN

Description

What if your boldest vision is years ahead of its time—so far ahead that the world laughs you out of the room?In this deeply personal and provocative conversation, Richard Medcalf speaks with Benjamin Rubin, serial entrepreneur and founder of both Sirenum and Insectika. Benjamin has a rare gift: creating businesses that challenge entrenched paradigms—from transforming the invisible workforce to reinventing how we feed the world. His journey is one of relentless vision, deep humanity, and surprising leadership insights.In this conversation, you’ll learn:How to lead when your vision is misunderstood—and still get your team onboardWhy a deep understanding of the problem beats brilliant solutionsA simple but radical way to create true belonging and loyalty in your teamThe hidden cost of relying on money to motivate people—and what to do insteadHow Benjamin plans to scale impact without losing himself in the process This one’s for the visionary leaders who’ve ever felt alone with a world-changing idea.Resources/sources mentioned:The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)Sirenum (SirenumSirenum Staff Management Software for Agencies and Hourly WorkersSirenum Staff Management Software for Agencies and Hourly Workerssirenum.com )Insectika Biotech (https://www.linkedin.com/company/insectika-biotechnologies-israel/)Join the Crucible (https://xquadrant.com/crucible), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/ For full show notes, head to https://xquadrant.com/benjamin-rubinTimestamps:00:00 Intro01:01 Welcome to the Impact Multiplier CEO Podcast01:44 Benjamin Rubin's Early Ventures and Challenges02:25 The Mission and Vision of Insecta03:22 Revolutionizing the Food System with Insect Meal04:33 Challenges and Innovations in the Insect Meal Industry05:36 The Importance of Understanding the Problem06:42 Building and Leading a Visionary Team15:05 Navigating Rejection and Persevering Through Challenges21:16 Building High-Performing Teams with Meaning and Belonging23:51 Questioning the Purpose of Life24:45 Building a Team with Meaning and Belonging25:33 Innovative Bonus Schemes and Interdependence26:44 Finding Deep Meaning in Business28:28 Understanding Employee Aspirations38:05 Balancing Leadership and Personal Life41:47 Final Thoughts and Future Plans