Lay the Course Podcast

Kim Fischer is the founder of 13 Emeralds Marketing with an MA in digital marketing. She helps business owners optimize their SEO so they can achieve long-term results with ease. Kim’s goal is to help business owners gain more clients, grow their businesses, and give them the ease of having leads come to them. In this episode, you will hear: Kim’s course of her entrepreneurial journey SEO tips for both local and global leads How you can optimize your website today "Being able to help small businesses make big changes is the biggest win to me,” said Kim. Kim is passionate about making SEO accessible for everyone, and she walks her clients through ​​balancing intuition with data to make data-driven decisions in their business. She believes in community over competition and emphasizes the importance of finding your people in the business landscape. Learn more about Kim on her website, 13emeraldsmarketing.com, and on Instagram @13emeraldsmarketing. Follow us for more inspiration to take your business to the next level at: Instagram: ⁠@velacreativeco⁠ | ⁠@laythecoursepodcast⁠ Facebook: ⁠Vela Creative Co.⁠ | ⁠Lay the Course Podcast⁠ Website: ⁠www.velacreativeco.com⁠ Host: Kelsey Stine Produced by: ⁠Vela Creative Co.⁠ Credits: Production & Editing by Kelsey Stine, Sarah Miller, and Trevor Stine

Shara Ruffin is an independently licensed clinical social worker, a board-certified tele-mental health provider, and a former psychotherapist from Philadelphia, PA. She specializes in grief, personality disorders, family trauma, compassion fatigue, military counseling, mindfulness meditation, ADHD, and anxiety. Joined by our host Kelsey Stine, Shara discusses what fostering mental health in the workplace looks like for business owners today. In this episode, you will hear: Shara’s mental health advice for business owners Techniques for mitigating burnout The human aspect of reaching and achieving goals “When you aren’t pouring into yourself–you can’t pour into others what you don’t have,” said Shara. Shara is the Founder and CEO of a consulting company called Journey To Licensure—combining wellness, clinical supervision, and professional development coaching to support social workers through licensure examinations. To learn more about Shara's work, you can find her on most social media platforms. Follow us for more Inspiration at: Facebook: ⁠Vela Creative Co.⁠ Instagram: ⁠@velacreativeco⁠ Website: ⁠www.velacreativeco.com⁠ Host: Kelsey Stine Produced by: Vela Creative Co. Credits: Production & Editing by Sarah Miller, Kelsey Stine, and Trevor Stine

Quinn Driscoll, CPA/ABV is a money management coach for small business owners. As the founder of Value Gal, she teaches successful business owners how to follow a money management system so they can stop feeling confused, anxious, or broke. In this episode, you will hear: The peace of mind that comes with having a clear view of your finances Balancing your growing business and paying yourself Quinn’s C.L.E.A.R. strategy “Wherever you are, you can have a great grasp on your finances, and that’s going to take you so far,” said Quinn as she talked about the range of clients she works with, both big and small. Prior to Value Gal, Quinn spent more than a decade as a sought-after financial expert witness who worked in the high stakes world of litigation consulting. She is a frequent speaker and guest expert on financial topics including building a valuable business, money mindset, and goal setting for business owners. Accidental entrepreneurs, creatives, and former 9-to-5ers love Quinn’s calming presence and simple methods that empower them to replace money guilt and dread with clarity and confidence. Learn more about Quinn at www.thevaluegal.com. Download and utilize Quin's free planner here! Follow us for more Inspiration at: Facebook: ⁠Vela Creative Co.⁠ Instagram: ⁠@velacreativeco⁠ Website: ⁠www.velacreativeco.com⁠ Host: Kelsey Stine Produced by: Vela Creative Co. Credits: Production & Editing by Sarah Miller, Kelsey Stine, and Trevor Stine

Yong-Soo Chung is a serial entrepreneur bootstrapping his business from $0 to $20m in just over 8 years. Now, he's on a mission to help founders & creators build an audience, create irresistible product offers, and grow their businesses sustainably. In this episode, you will hear: A successful mindset behind a career shift Clear steps to mapping your success Yong-Soo’s journey to becoming an entrepreneur “Every single experience you’ve had in the past shapes who you are in this present moment,” said Yong-Soo, touching on the fear of changing careers. After establishing a career in finance, Yong-Soo bought a one-way ticket to San Francisco to try his hand at a start-up and see if the life of an entrepreneur was the right path for him. He found success in not just one but two businesses. Now, he is the host of a newly launched podcast on a mission to share his strategy and see other entrepreneurs succeed. Learn more about Yong-Soo and the First Class Founders podcast. Follow us for more Inspiration at: Facebook: ⁠Vela Creative Co.⁠ Instagram: ⁠@velacreativeco⁠ Website: ⁠www.velacreativeco.com⁠ Host: Kelsey Stine Produced by: Vela Creative Co. Credits: Production & Editing by Sarah Miller, Kelsey Stine, and Trevor Stine

Lizzie Mattson left the human services field in 2018 in search of better boundaries and a healthier work-life balance. Today, she is the founder of Wildfeather Co., a boutique Instagram marketing agency that focuses on intentional strategy and beautifully designed organic content. In this episode, you will hear: How a process can help build consistency in your content creation Important pillars of social media strategy What set Lizzie on the path to starting Wildfeather Co. “People are hungry for more thoughtful engagement,” shared Lizzie as she touched on showing up authentically on social media versus worrying about your follower count. With her team by her side, Lizzie serves women in the online business space who desire freedom from their social media to-do list. Outside of work, Lizzie is passionate about fiber art, sweater weather, and the perfect cup of chai. In her downtime, she spends as much time with her family and friends as she can. Learn more about Lizzie on her website and you can find her on Instagram.