<p>The CIA and product marketing: Two industries that are obviously different yet strikingly similar. </p><p><br></p><p>In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy.</p><p><br></p><p>You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and John on LinkedIn. </p><p><br></p><p>Read more go-to-market best practices: https://drift.ly/GTMBook</p><p><br></p><p>See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch</p>

Pipeline with Dave Gerhardt

Drift

How To Be The CIA of Marketing | John Brezinsky

FEB 6, 202328 MIN
Pipeline with Dave Gerhardt

How To Be The CIA of Marketing | John Brezinsky

FEB 6, 202328 MIN

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