MadAboutGrowth

In the eight-episode of the podcast series, we had invited Piyush who is a sales director at Sportradar, a company that is a global leader in delivering sports data and content to media companies, sports federations, and the betting industry. He shared his industry experience and also gave insight into this niche industry. Piyush is a business development and operations professional with a background in Sports, Tech, and Finance with experience in developing markets in Asia-Pac, EU, and Africa. He brings an extensive network of global connections as well as a detailed understanding of business and technology, especially in the sports and gaming sectors. MBA from top-tier Business school with 10+ years of experience in consulting tech start-up operations and investment banking domains. He is currently leading the Indian subcontinent business for the Swiss-based global leader Sportradar and has grown partnerships and opportunities for the company in the market that has tremendous potential and upside. Developing and nurturing key partnerships in the Media and Fantasy Sports landscape has led to great growth, with more to come.

In the ninth episode of the podcast series, this time we had invited Avadh who heads ESports for the gaming app called Mobile Premier League. He talked about different marketing aspects of the gaming industry. Avadh currently heads ESports for the gaming app, Mobile Premier League. Prior to this, he has worked across senior sales and marketing roles within Pepsico, OYO, and Airtel. He is an alumnus of IIM Calcutta and NIT Calicut. He has had a close relationship with the sports industry in the past having headed brand Gatorade (The world’s no.1 Sports Drink) for India and managing Pepsico’s marketing and activation relationship with sports bodies within India. On the personal front, he is a big foodie and enjoys watching all kinds of sports, playing TT and Tennis, quizzing, and plays poker semi-professionally.

In the seventh podcast episode, our team members Moses Sam Paul, Giridhar, Satyan, Suman & Shailesh have discussed Sales methodologies: what, why & How of three different strategies — SPIN, SNAP & Challenges. They have also explained how the Growth Engine Course (GEC) by MAG is aligned with all three strategies and can the bridge the gap between business education and the market.

In the sixth podcast episode, our team members Moses Sam Paul, Giridhar, Satyan & Shailesh have given insights on how different brands make marketing strategy during IPL time. Also, three different ads were dissected, and based on their content strategy rating was given by MAG. This IPL has come at the time of the year when viewers were looking for some fresh content beat online or beat on television. Brands were already looking for the right moment when they can tap into the consumers’ buying cycle and so, IPL has provided brands the right moment and strategy for fresh content. Apart from that, we have also seen how Vivo has backed off from title sponsorship this year and how Dream 11 has won the title sponsorship by paying less than Vivo as the market is completely down. Also, there are other startups like CRED, Unacademy, and many others which become part of the sponsorship. This resulted in opening many opportunities for the smaller brand in the market.

In the first episode of podcast series, we had invited Chaitanya who is the Growth Head at Appknox and an expert in Moment Marketing. In the last 12 months, he has increased the MRR of Appknox by 318.75%. Chaitanya started working on side projects and building WordPress websites at age of 17, part of a crazy startup called “Crazyheads “ when he was 19 where he tried everything out there from Brand development, Sales, Building stuff, and marketing which accelerated his journey towards marketing, by 2015 Crazyheads was India’s fastest emerging digital media startup. He has been with the SaaS industry for the last 4 years, launched products, and helped companies to scale growth and revenue using cost-effective and lean methods in Southeast Asia, Africa, and North America. Currently heading Growth for Appknox — A leading mobile security startup across India and Singapore. Over the past year, he has been able to increase MRR by 318.75%.