<p>In this episode, I invited Jigar Mehta - founder of Honey Twigs, a company that is reshaping how we think and consume honey.</p> <p><br /></p> <p>Honey has a lot of nutrients. Rich in anti-oxidants. Better for blood sugar. Helps in healing. </p> <p><br /></p> <p>Honey is a segment which has not been disrupted for a VERY long time. The first thought that I get when I think about honey, is that it is a medicine. We're not really motivated to consume it daily.</p> <p><br /></p> <p>With Honey Twigs - Jigar is on a mission to change that perception. They make aesthetic looking 'twigs' which are mess free, naturally sourced and make consuming honey a lot of fun!</p> <p><br /></p> <p>I had a lot of fun talking to Jigar on this episode, and it was like a crash course into the business of honey. We spoke about:</p> <p><br /></p> <p>(01:58) How did Jigar get a taste of entrepreneurship &amp; the idea to enter the world of honey?</p> <p><br /></p> <p>(06:52) The 0 to 1 journey of HoneyTwigs — creating innovative honey variants </p> <p><br /></p> <p>(14:42) Strategy to create mass market flavors for consumers</p> <p><br /></p> <p>(18:42) Disrupting the way people consumed honey</p> <p><br /></p> <p>(27:00) THE SHARK TANK EFFECT</p> <p><br /></p> <p>(32:22) Competition from new players?</p> <p><br /></p> <p>(34:13) Crystallisation = Pure Honey</p> <p><br /></p> <p>(39:12) Mythbusters on Honey</p> <p><br /></p> <p>(46:38) Key takeaways running HT</p> <p><br /></p> <p>(48:12) RAPID FIRE Qs</p> <p><br /></p> <p><br /></p>