Christophe Farnaud shares insights into his unique role of representing 27 nations and the evolving relationship between Europe and Saudi Arabia. He discusses the rapid transformation he is witnessing in Saudi Arabia’s rapid transformation, from outdated perceptions to bold new policies—and the complexities of high-stakes diplomacy.

The conversation explores key economic milestones, including the launch of the EU Chamber of Commerce in Riyadh, as well as transformative visa and tourism policies, social shifts, cultural exchanges, and educational collaborations. Together, these dynamic changes are reshaping the region and ushering in a powerful new era for both Europe and Saudi Arabia.

0:00 Intro

2:02 Saudi Arabia: Past and Present Impressions

5:01 Changing Views on Saudi Arabia

8:07 A Day in the Life of an Ambassador

11:15 Navigating Accelerated Change

13:00 The Passion & Complexity of Diplomacy

14:36 Bridging Economic Partnerships

18:08 Visa & Tourism Policies

24:09 Empowerment, Women & Youth

40:40 Education, Culture & Sustainability

44:03 Economic & Cultural Dialogue

49:32 Local Opportunities & Inclusive Hiring

50:09 Final Thoughts and Closing Remarks