<description>&lt;p dir="ltr"&gt;Learn how to automate tasks, save time, and increase your profit. No Coding required!&lt;br /&gt; 👉 Enroll Today - &lt;a href="https://bit.ly/3CZTDte" target="_blank" rel="noopener"&gt;https://bit.ly/3CZTDte&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;🚀 Get Your 14-Day Free Trial with CallRail!&lt;/p&gt; &lt;p dir="ltr"&gt;👉 Visit: &lt;a href="https://www.callrail.com/sbmpod" target="_blank" rel= "noopener"&gt;https://www.callrail.com/sbmpod&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;__________________________________________&lt;/p&gt; &lt;p dir="ltr"&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Welcome to the Service Business Mastery Podcast!&lt;/p&gt; &lt;p dir="ltr"&gt;Visit our website for more episodes and insights! &lt;a href="https://www.servicebusinessmastery.com" target="_blank" rel="noopener"&gt;https://www.servicebusinessmastery.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;In this episode of the Service Business Mastery podcast, Tersh Blissett &amp; Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business.&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;In this episode, here's what you can expect to learn: &lt;/strong&gt;&lt;/p&gt; &lt;ol&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How Jen transitioned from running a social media agency to helping home service businesses grow.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Why passion, consistency, and understanding your platform are key to success.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;The importance of building a personal brand and adapting to different markets.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;How to overcome challenges in social media marketing and business.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Ways creativity and perseverance can lead to long-term growth and fulfillment in your business.&lt;/p&gt; &lt;/li&gt; &lt;/ol&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Timestamps&lt;/strong&gt; ⏰&lt;br /&gt; &lt;br /&gt; [00:00] - Recap&lt;/p&gt; &lt;p dir="ltr"&gt;[02:05] - Jen's Social Media Agency &amp; Trade Focus&lt;/p&gt; &lt;p dir="ltr"&gt;[03:25] - Early TikTok Success with a Client&lt;/p&gt; &lt;p dir="ltr"&gt;[04:52] - Algorithm Changes &amp; User Control&lt;/p&gt; &lt;p dir="ltr"&gt;[08:26] - Why Native Content Beats Ads on TikTok&lt;/p&gt; &lt;p dir="ltr"&gt;[10:28] - TikTok Shop &amp; Influencer Marketing&lt;/p&gt; &lt;p dir="ltr"&gt;[12:42] - Key Social Media Metrics to Track&lt;/p&gt; &lt;p dir="ltr"&gt;[13:50] - Building an Email List from Social Media&lt;/p&gt; &lt;p dir="ltr"&gt;[16:50] - The Critical Importance of Video Hooks&lt;/p&gt; &lt;p dir="ltr"&gt;[20:15] - Case Study: A Viral TikTok Video&lt;/p&gt; &lt;p dir="ltr"&gt;[21:08] - Handling Trolls &amp; Negative Comments&lt;/p&gt; &lt;p dir="ltr"&gt;[23:28] - Engagement is the #1 Metric&lt;/p&gt; &lt;p dir="ltr"&gt;[26:14] - Recovering from Poor Content Performance&lt;/p&gt; &lt;p dir="ltr"&gt;[31:12] - Derek's Viral HVAC Content Strategy&lt;/p&gt; &lt;p dir="ltr"&gt;[34:48] - The Journey to Consistent Content Success&lt;/p&gt; &lt;p dir="ltr"&gt;[38:34] - Recommended Tools &amp; Batch Creation&lt;/p&gt; &lt;p dir="ltr"&gt;[39:50] - Scheduling vs. Native Posting Strategy&lt;/p&gt; &lt;p dir="ltr"&gt;[45:45] - Personal vs. Business Branding Online&lt;/p&gt; &lt;p dir="ltr"&gt;[50:35] - How Personal Content Builds Connection&lt;/p&gt; &lt;p dir="ltr"&gt;[56:08] - How to Connect with Jen McKee&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;br /&gt; If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉).&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;strong&gt;Links &amp; References:&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;LinkedIn:&lt;/strong&gt; &lt;a href= "https://www.linkedin.com/in/jen-mckee-72114824/" target="_blank" rel="noopener"&gt;Jen McKee&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Website:&lt;/strong&gt; &lt;a href= "https://keehartmarketing.com/" target="_blank" rel="noopener"&gt;Kee Hart Marketing&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Facebook:&lt;/strong&gt; &lt;a href= "https://www.facebook.com/jennifer.hartman.73/" target="_blank" rel="noopener"&gt;Jen McKee&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Instagram:&lt;/strong&gt; &lt;a href= "https://www.instagram.com/keehartmarketing/" target="_blank" rel= "noopener"&gt;keehartmarketing&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;TikTok:&lt;/strong&gt; &lt;a href= "https://www.tiktok.com/@keehartmarketing?lang=en" target="_blank" rel="noopener"&gt;Marketing4PlumbersHVAC&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Youtube:&lt;/strong&gt; &lt;a href= "https://www.youtube.com/@KeetoGrowthPodcast" target="_blank" rel= "noopener"&gt;The Kee to Growth Podcast&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;This episode is kindly sponsored by:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/49nUf6g" target="_blank" rel="noopener"&gt;Sera&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/4bmQC2m" target="_blank" rel="noopener"&gt;UpFrog&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/3w46Pcy" target="_blank" rel="noopener"&gt;CallRail&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/3OvSThV" target="_blank" rel="noopener"&gt;CompanyCam&lt;/a&gt; Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/3uk6WQQ" target="_blank" rel="noopener"&gt;MarketStorm&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://bit.ly/4ffmZBj"&gt;Lace.ai&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/44rR3Xf" target="_blank" rel="noopener"&gt;priceguide&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;strong&gt;&lt;br /&gt; &lt;br /&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Connect with us!&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://www.linkedin.com/in/tershblissett/" target="_blank" rel= "noopener"&gt;Tersh Blissett&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href= "https://www.linkedin.com/in/josh-crouch/" target="_blank" rel= "noopener"&gt;Josh Crouch&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Join the &lt;a href= "https://www.facebook.com/ServiceBusinessMastery" target="_blank" rel="noopener"&gt;Service Business Mastery Facebook group&lt;/a&gt; for more updates!&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Visit our website: &lt;a href= "https://www.servicebusinessmastery.com" target="_blank" rel= "noopener"&gt;www.servicebusinessmastery.com&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;&lt;br /&gt; &lt;br /&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;strong&gt;Affiliate links:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/3HMMGKB" target="_blank" rel="noopener"&gt;Castmagic&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/49kQte6" target="_blank" rel="noopener"&gt;StreamYard&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/493c22S" target="_blank" rel="noopener"&gt;IfTTT&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;&lt;a href="https://bit.ly/ZyraTalk" target="_blank" rel="noopener"&gt;Zyra Talk&lt;/a&gt;&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Skilled Trades Syndicate - Tersh Blissett and Josh Crouch

TikTok Strategy for Contractors to Build Authority & Drive Organic Leads without Ads with Jen McKee

DEC 10, 202557 MIN
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

TikTok Strategy for Contractors to Build Authority & Drive Organic Leads without Ads with Jen McKee

DEC 10, 202557 MIN

Description

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: https://www.callrail.com/sbmpod __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! https://www.servicebusinessmastery.com In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business. In this episode, here's what you can expect to learn: How Jen transitioned from running a social media agency to helping home service businesses grow. Why passion, consistency, and understanding your platform are key to success. The importance of building a personal brand and adapting to different markets. How to overcome challenges in social media marketing and business. Ways creativity and perseverance can lead to long-term growth and fulfillment in your business. Timestamps ⏰ [00:00] - Recap [02:05] - Jen's Social Media Agency & Trade Focus [03:25] - Early TikTok Success with a Client [04:52] - Algorithm Changes & User Control [08:26] - Why Native Content Beats Ads on TikTok [10:28] - TikTok Shop & Influencer Marketing [12:42] - Key Social Media Metrics to Track [13:50] - Building an Email List from Social Media [16:50] - The Critical Importance of Video Hooks [20:15] - Case Study: A Viral TikTok Video [21:08] - Handling Trolls & Negative Comments [23:28] - Engagement is the #1 Metric [26:14] - Recovering from Poor Content Performance [31:12] - Derek's Viral HVAC Content Strategy [34:48] - The Journey to Consistent Content Success [38:34] - Recommended Tools & Batch Creation [39:50] - Scheduling vs. Native Posting Strategy [45:45] - Personal vs. Business Branding Online [50:35] - How Personal Content Builds Connection [56:08] - How to Connect with Jen McKee If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉). Links & References: LinkedIn: Jen McKee Website: Kee Hart Marketing Facebook: Jen McKee Instagram: keehartmarketing TikTok: Marketing4PlumbersHVAC Youtube: The Kee to Growth Podcast This episode is kindly sponsored by: Sera UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm Lace.ai priceguide Connect with us! Tersh Blissett Josh Crouch Join the Service Business Mastery Facebook group for more updates! Visit our website: www.servicebusinessmastery.com Affiliate links: Castmagic StreamYard IfTTT Zyra Talk