Decoding Digital
Decoding Digital

Decoding Digital

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Digital—that vast ocean of 0s and 1s that surrounds us all—has ushered in a new world of commerce. It’s a sandbox for innovation, with access to a world of game-changing technology, that is forging a new generation of digital leaders who have stepped up to shape the future of business. They are change agents. Innovators. Visionaries. And the status quo simply isn’t enough. On Decoding Digital, hear from inspirational thought leaders who share professional and personal stories about navigating the digital world—with lessons and best practices to help you drive transformational change. ​

Recent Episodes

Decoding Positive Influence: Huijin Kong on How to be a Successful Influencer
OCT 26, 2023
Decoding Positive Influence: Huijin Kong on How to be a Successful Influencer

Huijin Kong is a beacon of inspiration and empowerment, making an enduring impact in the world of business leadership. A tenacious achiever, she earned her stripes graduating summa cum laude from Wharton and securing an M.B.A. with Highest Distinction from Harvard Business School. Driven by an unyielding faith in the inherent potential of every individual, she fearlessly carves her path, leaving a lasting impact in her wake.

Currently, as the Principal Counselor at LinHart Group and co-author of 'Positive Influence: The First and Last Mile of Leadership,' Huijin continues to inspire and empower.

In today’s episode, Huijin tells us how she was called to this career, sheds light on the challenges faced by higher-ups in maintaining their purpose, and how leaders can positively influence their teams.

Press play to hear Huijin’s thoughts on…

Taking the leap and trusting yourself 

“Success and our pride is very, very hard to let go. That was the most difficult thing for me in my own transition— to move on from one successful career to, frankly, what looked like a not very promising second career that I probably will fail at. So, do you dare to take the leap and then find the courage in yourself and in your company and your organization to do it?”

Being an influencer at your company

“The key as an influencer is to really understand the key goals that you have, that your company has. What's going to be difficult for people? Because our definition of influence and leadership, which is interrelated, is ‘Are you able to get someone to do something better, faster, or new that they wouldn't have otherwise done?'"

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28 MIN
Decoding Subscription Services: Tien Tzuo on Building Strong Relationships with Subscribers
JUN 13, 2023
Decoding Subscription Services: Tien Tzuo on Building Strong Relationships with Subscribers

Ever wonder where the term “Subscription Economy” came from? 

In a nutshell, it came from Tien Tzuo, CEO and founder of Zuora. Today, Tien is recognized as one of the thought leaders in the software-as-a-service industry. He founded Zuora in 2007, ultimately building one of the fastest-growing SaaS companies. Over the years, he’s evangelized the shift to subscription-based business models and the complex billing structures they inherit. 

In today’s episode, Tien talks about how his work at SalesForce—he was employee number 11—impacted the work he’s doing today with Zuora, the importance of customer relationships, the evolution of subscription-based services, and what the future of SaaS companies looks like.

How to view customers as subscribers

“We think less of the subscription and more of the subscriber, and our view is that the modern business starts with a customer and envisions a customer as a subscriber.”

Building subscriber relationships

“So it's a re-envisioning start with the relationship, build relationships...There's so many companies out there and so many ways of thinking that says, look, we're just trying to do a deal, versus we're trying to count how many relationships we have, and then find all sorts of ways to monetize those relationships."


The trend of ‘anything as a service’

"This whole SaaS thing that you and I live in and take for granted, it's going to evolve and take over the world. It's not software eats the world, right? It's really 'as a service' eats the world. And this whole idea of anything as a service is probably the biggest trend in the next 10, 20 years."


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26 MIN
Decoding Digital Security: Tim Prendergast on Cloud Security and Infrastructure Access
MAY 4, 2023
Decoding Digital Security: Tim Prendergast on Cloud Security and Infrastructure Access

“No one ever gained a lot by risking next to nothing.” 

This is why Tim Prendergast is so successful in everything he does, from being a CEO to being a dad to his three daughters. Today, as the CEO of StrongDM, he and his team work to solve the problem of getting people access to infrastructure in a safe and sane way. 

Before working at StrongDM, Tim was the principal architect for Adobe's Cloud Team and became a seed investor in technologies he truly believes in. Tim is an expert in all things cloud security, cloud infrastructure, and building and scaling SaaS businesses.

In today's episode, Tim talks about how all great innovation starts with pushing the envelope of what's possible. He also talks about what he learned as a 'Chief Couch Officer' (COO), where he took a step back from a fast-paced career to play video games and, most importantly, teach his kids essential concepts, from entrepreneurship to security to computers.

Press play to hear Tim’s thoughts on…

Why Tim joined StrongDM

"A lot of people ask me like, what got you off the couch? The answer is amazing people and amazing technology. And I think that's a true statement for probably most founders who are passionate about tech."

The power of teamwork in a tech startup

"We're gonna unlock the power of what teamwork can actually do when we don't put the entire burden on either a sales team or an engineering team, but we actually have an entire company moving in a direction using their kind of digital infrastructure to power their business."

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27 MIN