Authentic Avenue

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<h1>CLICKON | Rich Wilson</h1> <p>Today, my guest is <a href="https://www.linkedin.com/in/richard-wilson-bb03a855/" rel="nofollow">Rich Wilson</a>. He's the Founder &amp; CEO of <a href="https://www.clickon.co/" rel="nofollow">CLICKON</a>, which is a new-age creative agency specializing in content tech.</p> <p>Today, Rich and I speak about how he got into the advertising world, beginning with the documentary-style storytelling and brand work he began with. (As someone into long-form content, I definitely related to this!)</p> <p>From there we explore why he's leaned into content tech, and what it means to build a platform around the creative process rather than just be a resource towards its production.</p> <p>We touch on the coexistence of creativity and technology (including how AI is likely not the answer), and hypothesize what brands will be asking for in the future when it comes to remote content production.</p> <p>I believe the agency world has a long way to go with its tech investments as a means of being agile globally and employing local talent and taste. Rich understands this, and I think you'll enjoy his perspective.</p> <p>Follow Rich: <a href="https://www.linkedin.com/in/richard-wilson-bb03a855/" rel="nofollow">https://www.linkedin.com/in/richard-wilson-bb03a855/</a></p> <p>Learn more about CLICKON: <a href="https://www.clickon.co/" rel="nofollow">https://www.clickon.co/</a></p> <p>FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:</p> <p>LinkedIn (Authentic Avenue): <a href="https://www.linkedin.com/company/68049428/" rel="nofollow">https://www.linkedin.com/company/68049428/</a> LinkedIn (Adam Conner): <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a></p> <p>Email Adam: [email protected]</p> <p>Learn more at <a href="https://authenticavenuemedia.com/" rel="nofollow">https://authenticavenuemedia.com/</a>.</p>

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<h1>GRC Advising | Geof Rochester</h1> <p>Today, I interview <a href="https://www.linkedin.com/in/geofrochester/" rel="nofollow">Geof Rochester</a>. Geof is the Founder of <a href="https://www.grcadvising.com/" rel="nofollow">GRC Advising</a>, and is a globally known expert in the worlds of sustainability, purpose, and everything in between.</p> <p>Previously, Geof has held chief marketing roles at Showtime, WWE, and The Nature Conservancy (during which time his office was across the street from this host's!).</p> <p>Today, we talk about what it means to be a CMO, and how it overlaps with the Chief Sustainability seat. Can both coexist? We explore that topic, as well as how to ensure the word &quot;sustainability&quot; doesn't just become a brand buzzword (in the way that the word &quot;authenticity,&quot; unfortunately, has).</p> <p>What is posturing, and what is progress? We learn that here.</p> <p>Follow Geof: <a href="https://www.linkedin.com/in/geofrochester/" rel="nofollow">https://www.linkedin.com/in/geofrochester/</a></p> <p>GRC is leading the charge in these efforts, and has some wonderful examples to show for it. See more: <a href="https://www.grcadvising.com/" rel="nofollow">https://www.grcadvising.com/</a></p> <p>Many of the recent guests I've had have been inspired by GRC's work. I encourage you to listen to the message that their founder offers here.</p> <p>FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:</p> <p>LinkedIn (Authentic Avenue): <a href="https://www.linkedin.com/company/68049428/" rel="nofollow">https://www.linkedin.com/company/68049428/</a> LinkedIn (Adam Conner): <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a></p> <p>Email Adam: [email protected]</p> <p>Learn more at <a href="https://authenticavenuemedia.com/" rel="nofollow">https://authenticavenuemedia.com/</a>.</p> <p>Theme Song: Extreme Energy (Music Today 80) Composed &amp; Produced by Anwar Amr Video Link: <a href="https://youtu.be/8ZZbAkKNx7s" rel="nofollow">https://youtu.be/8ZZbAkKNx7s</a></p>

<h1>Afterpay | Zahir Khoja</h1> <p>Today, I interview <a href="https://www.linkedin.com/in/zahirkhoja/" rel="nofollow">Zahir Khoja</a>, who is the General Manager of North America for <a href="https://www.afterpay.com/en-US" rel="nofollow">Afterpay</a>. Afterpay is among a few major players in the booming <a href="https://www.investopedia.com/buy-now-pay-later-5182291" rel="nofollow">&amp;quot;buy now, pay later&amp;quot;</a> financial trend -- and its <a href="https://squareup.com/us/en/press/square-announces-plans-to-acquire-afterpay" rel="nofollow">$29 billion acquisition</a> at the hands of <a href="https://squareup.com/us/en/press/square-changes-name-to-block" rel="nofollow">Square (now Block)</a> indicates that it's here to stay.</p> <p>Zahir took the role in 2021, a few months before the Block announcement.</p> <p>On today's podcast, we focus on authentic human leadership -- specifically, how to drive change through influence rather than force.</p> <p>I find Zahir's perspective incredibly interesting because the only reason we met is because I was brought into the Mastercard (Zahir's previous tenure) family via an acquisition. I experienced what it was like to be acquired from an entry-level perspective -- and today we get to learn what it's like for a leader.</p> <p>That, plus we learn a little more about Zahir's role models, what he's learned from them, and the all-too-important definition of authenticity from his POV.</p> <p>Follow Zahir: <a href="https://www.linkedin.com/in/zahirkhoja/" rel="nofollow">https://www.linkedin.com/in/zahirkhoja/</a></p> <p>Check out Afterpay: <a href="https://www.afterpay.com/en-US" rel="nofollow">https://www.afterpay.com/en-US</a></p> <p>FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:</p> <p>LinkedIn (Authentic Avenue): <a href="https://www.linkedin.com/company/68049428/" rel="nofollow">https://www.linkedin.com/company/68049428/</a> LinkedIn (Adam Conner): <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow">https://www.linkedin.com/in/adamjconner/</a></p> <p>Email Adam: [email protected]</p> <p>Learn more at <a href="https://authenticavenuemedia.com/" rel="nofollow">https://authenticavenuemedia.com/</a>.</p> <p>Theme Song: Extreme Energy (Music Today 80) Composed &amp; Produced by Anwar Amr Video Link: <a href="https://youtu.be/8ZZbAkKNx7s" rel="nofollow">https://youtu.be/8ZZbAkKNx7s</a></p>