<p><em>Rowena Roberts spent 18 years using her words to give others a voice as an advertising copywriter. Now she helps people to discover and play with their own unique voice as a creative writing coach at Words Inspire.</em></p><p>My biggest insight from this conversation: </p><p><strong><em>You can’t fake authenticity. </em></strong><em>Content is a vehicle for both ideas AND emotions. </em><em>You get out what you put in. </em></p><p><em>This is why it’s impossible to use authenticity as a tactic. Readers feel when it’s fake. </em></p><p>Apart from that, in this wide-ranging conversation, Rowena and I talked about: </p><p>* <strong>Creativity</strong> -> how to be more creative; what is creativity; practical exercises to tap into your creative self and get “in the zone” (<em>e.g.,</em> meditation, long walks in nature). </p><p>* <strong>Writing</strong> -> how online writing is different from traditional writing; how to write better; the top mistakes people make when they write (from Rowena’s experience of working with aspiring writers); how to be authentic in your writing; and the place of a book in today’s online world. </p><p>* <strong>Deamon</strong> -> what is a “deamon”, where the term comes from, and how to access that part of your brain that does creative work. </p><p>To illustrate each point, Rowena draws from her experience of working in advertising and teaching aspiring writers in her own business. </p><p>Honestly, this is one of the best interviews I’ve done. And I don’t say that often. To me, the quality of an interview (or any conversation) is based on the number of moments I say, “Oh, wow. I never thought of it that way.” With Rowena, it was roughly every 10 minutes. </p><p>I hope it will be the same for you. </p><p>Enjoy!</p><p>***</p><p><em>You can support me by sharing this podcast with a friend or two. Thank you so much.</em></p><p>Mentioned in this episode:</p><p>* <a target="_blank" href="https://seths.blog/">Seth Godin</a></p><p>* Stephen Pressfield’s <a target="_blank" href="https://www.amazon.com/War-Art-Winning-Creative-Battle-audio-cd/dp/1501260626"><em>War of Art</em></a></p><p>* Elizabeth Gilbert’s TED Talk On<a target="_blank" href="https://www.ted.com/talks/elizabeth_gilbert_your_elusive_creative_genius"> ‘The Inner Creative Genius’</a></p><p>* <a target="_blank" href="https://www.amazon.com/Artists-Way-25th-Anniversary/dp/0143129252"><em>The Artist’s Way</em></a> by Julia Cameron</p><p><strong>Get in touch with Rowena: </strong></p><p><a target="_blank" href="http://www.wordsinspire.co.uk/">www.wordsinspire.co.uk</a></p><p>https://www.facebook.com/wordsinspireuk</p><p>https://www.instagram.com/wordsinspireuk/</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://www.faldin.blog?utm_medium=podcast&#38;utm_campaign=CTA_1">www.faldin.blog</a>