Fake People, Real Projects Killed: AI Disinformation and the New Clean Energy Bottleneck

MAY 27, 202640 MIN
Climate Confident - Stories And Strategies That Cut Emissions

Fake People, Real Projects Killed: AI Disinformation and the New Clean Energy Bottleneck

MAY 27, 202640 MIN

Description

Get in touch - leave me a messageFake people. Fake comments. Real clean energy projects killed.This is what climate delay looks like in the AI era.In this episode of Climate Confident, I’m joined by Leah Qusba, CEO of GoodPower, an organisation working at the intersection of climate tech, culture, policy, and decarbonisation. We explore a hard truth about the energy transition: solar, wind, batteries, and electrification may be ready, but public trust, local permission, and disinformation are now decisive barriers to getting projects built.You’ll hear why Leah believes fossil fuel dependence is becoming harder to defend as “secure energy”, especially when oil and gas volatility keeps spilling into bills, food prices, business costs, and household budgets. We dig into why clean energy should be framed less as sacrifice and more as protection: protection from price shocks, geopolitical risk, climate impacts, and the charming little habit fossil fuels have of making everything more expensive.We also get into GoodPower’s research on what actually changes minds. Their storytelling work has reached tens of millions of people and, in tested campaigns, shifted audiences from NIMBY to YIMBY by 11%. Leah explains why the right messenger can matter more than the perfect message, why rural voices can unlock rural support, and why creators in food, fashion, gaming, cars, comedy, and culture may be more effective climate communicators than traditional climate voices.And yes, we talk about AI-generated disinformation in permitting decisions, fake public pressure, and why pre-bunking false claims before they spread may become essential for emissions reduction, net zero delivery, and climate policy that survives contact with reality.🎙️ Listen now to hear how Leah Qusba and GoodPower are helping accelerate real-world climate action.Sign up to Climate Confident+ for deep dive analysis of the major climate and energy stories of the day.Support the showPodcast subscribersI'd like to sincerely thank this podcast's amazing subscribers:Anita KrajncCecilia SkarupaBen GrossJerry SweeneyAndreas WernerStephen CarrollRoger ArnoldAnd remember you too can Subscribe to the Podcast  - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one, as well as give you access to the entire back catalog of Climate Confident episodes.🎤 Looking for a keynote speaker on climate, energy, AI, or sustainability?I help executive audiences understand the technologies, trends, and decisions shaping the low-carbon transition. Download my Speaker Pack: https://tinyurl.com/spkrpckContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show.