Yacht Femme

Listen to one of our forum sessions on sustainability in yacht shipping: Brand Positioning: Discovering Your Niche Identifying and defining your brand’s unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attendees will gain actionable insights for differentiating their brand and creating a focused, high-impact presence in competitive markets. Key Topics: Understanding brand positioning and its impact on market perception Methods for identifying and defining your niche audience Aligning products, services, and messaging with target customers Strategies for differentiation in crowded or competitive markets Leveraging positioning to drive engagement, loyalty, and growth Speakers: Jennifer Welker Peacock Victoria Chalaya Moderator: Barrett Wright

Listen to one of our forum sessions on sustainability in yacht shipping: Global Wealth Migration and UHNW Trends Understanding where wealth is moving, and how UHNW individuals live, travel, and invest, is critical to effective luxury marketing strategy. This session explores global wealth migration, emerging markets, and shifting buyer behavior, offering insight into how brands can align outreach, positioning, and partnerships with today’s evolving luxury landscape. Key Topics: Global wealth migration and emerging UHNW hubs Regional differences in luxury consumption and expectations How market shifts influence yacht, aviation, and lifestyle demand Strategic positioning and market focus for long-term growth Speakers: Janet Henfield-Green Stella Madero Moderator: Cecile Gauert

Listen to one of our forum sessions on sustainability in yacht shipping: Data That Builds Trust: Personalization in the Luxury Market Personalization is no longer optional in luxury marketing but it must be executed with precision, restraint, and respect for privacy. This session examines how data can be used intelligently to enhance client experiences without compromising trust. Experts discuss CRM strategies, personalization across touchpoints, and how to balance technology with the human element that defines true luxury. Key Topics: Using data to personalize experiences without feeling intrusive CRM and data infrastructure in luxury and UHNW markets Privacy, consent, and trust as brand differentiators Translating insights into tailored communication, offers, and experiences Speakers: Adra Graves, Kristina Agustin Moderator: Sophie Spicknell

Listen to one of our forum sessions on sustainability in yacht shipping: Luxury Client Expectations & UHNW Behavior Today’s ultra-high-net-worth clients are redefining luxury through experience, discretion, and personalization. This session explores how UHNW expectations are evolving across yachting, aviation, and lifestyle markets, and how brands can adapt their marketing, service models, and communication strategies to meet these changing behaviors. Key Topics: Evolving UHNW Values: Experience, Privacy & Purpose Emotional Drivers of Luxury Decisions Multi-Generational Wealth & New Luxury Expectations Building Trust in High-Value, Discreet Markets Speakers: Kelly Downey Rebecca Gabbi Moderator: Leona Françoise Caanen

Listen to one of our forum sessions on sustainability in yacht shipping: Client Insights on Sustainable Yacht Purchasing This session explores how yacht owners and prospective buyers are driving the adoption of sustainable practices across the industry. Drawing on market insights and expert perspectives, it examines client priorities, investment willingness, and how these expectations are shaping yacht design, refits, and operations while aligning sustainability with market and financial realities. Key Topics: Client priorities in sustainable yacht features & tech Market demand for eco-friendly yachts Investment appetite for sustainable design & operations How client expectations influence design & refits Aligning sustainability with financial & market realities Key Topics: Eco-friendly crew uniforms & consumables Biodegradable cleaning products & energy-efficient systems Water efficiency & onboard waste management Enhancing guest experience through sustainable operations Aligning sustainability with efficiency and cost savings Speakers: Bilge Zaptçıoğlu Atal Carmen Lau Moderator: Neity Maddock