Building A Business & Being A Mom With Katie Kastner

MAR 7, 202239 MIN
Captivate + Convert with Christy Cegelski

Building A Business & Being A Mom With Katie Kastner

MAR 7, 202239 MIN

Description

“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”

—  Katie Kastner


This episode is for all of the mom entrepreneurs out there. 


Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk about that!


Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.


“I’ve learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It’s not like I decided to take on this job and I brought in a team of people to take care of everything else.”


From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!


In this episode, you’ll learn:

  • How Katie found balance as a mom and entrepreneur — and how she deals when things go haywire
  • Why it’s important to be able to ask for support and give yourself grace
  • Why you need to reframe “success” and “perfection” on your own terms and not fall into the social media trap

  

Subscribe now and never miss a single episode!


About Katie Kastner: Katie Kastner is a content writer and strategist who helps small business owners decide on a content marketing strategy that will work best for their business — and then helps them put that plan into action, so that they can discover, connect, and nurture their relationship with their ideal customers.


Highlights:‌ ‌

  

00:34  Intro

01:34  Meet Katie Kastner

04:53  Discovering copywriting

06:57  Early entrepreneurship struggles

10:13  Reframing “successful business”

15:50  Finding balance

19:59  Reframing “perfection”

23:45  Instant Funnel Bundle

24:46  Letting go of shame around support

29:57  Good enough is good enough

31:16  The Christy Questions

  

Please remember to subscribe, rate, and review!

  

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Katie Kastner

https://katiekastner.com 

https://www.facebook.com/katiewiththewords 

https://kastner102.medium.com 

Instagram: @katiewiththewords 


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Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!

https://christycegelski.com/instant-funnel 


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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski