Understanding Your Business Finances With Melissa Houston

MAR 28, 202236 MIN
Captivate + Convert with Christy Cegelski

Understanding Your Business Finances With Melissa Houston

MAR 28, 202236 MIN

Description

“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”

—  Melissa Houston


Is it better to have $1 million in revenue or $300k in revenue? That’s a trick question — and this episode explains why.


My guest Melissa Houston is an certified accountant and financial strategist who makes it easy to understand your business finances — and loves empowering women entrepreneurs to make that money. (I highly recommend checking out her columns on forbes.com.) 


Confession: I find it a little overwhelming to look at my own numbers. But trust me, you don’t have to be a numbers person to get BIG value out of this episode, so grab a pen before hitting play.


In this episode, you’re going to learn why all of those 7-figure launches you keep hearing about may not be as impressive as they seem.


Hit play to hear Melissa break down the real and important difference between revenue and profit, how to fix your money mindset, and five steps for revamping your financial picture!


You’ll learn:

  • What you should take into account when setting your rates (no, you shouldn’t just rely on Google!)
  • The #1 thing that business owners struggle with the most when it comes to their finances 
  • How to grow your wealth through diversifying your offers, building new revenue streams, and making investments

  

Subscribe now and never miss a single episode!


About Melissa Houston: Melissa Houston is a Certified Public Accountant, life coach, and entrepreneur who helps 6-figure successful CEOS grow to 8 figures+. She is a Forbes columnist and host of the Business Society Podcast. Her first book Cash Confident: An Entrepreneur’s Guide to Running a Profitable Business will be available in 2023.


Highlights:‌ ‌

00:32  Intro

02:02  Meet Melissa Houston!

05:29  Setting your hourly rate

06:27  Profit v. revenue

09:22  How to build wealth in your biz

12:51  Biggest problems business owners face

14:34  Fixing your money mindset

16:25  Unique ability of biz owners to create wealth

21:28  5-step framework

25:22  Where to start!

28:20  ‌The Christy Questions

  

Please remember to subscribe, rate, and review!

  

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Melissa Houston

https://www.melissahoustoncpa.com 

https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

https://thebusinesssociety.co    

https://www.thefractionalcfoagency.com 

https://ca.linkedin.com/in/melissahoustoncpa 

Instagram: melissahoustoncpa  


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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski


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