<p>On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective. </p><h1><strong>Key talking points:</strong></h1><ul><li>What enablers need to know about product marketing</li><li>Best practices for collaboration between product marketing and enablement</li><li>Handling the introduction of a dedicated enablement team</li></ul><p>And more!</p>

<description>&lt;p&gt;On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective. &lt;/p&gt;&lt;h1&gt;&lt;strong&gt;Key talking points:&lt;/strong&gt;&lt;/h1&gt;&lt;ul&gt;&lt;li&gt;What enablers need to know about product marketing&lt;/li&gt;&lt;li&gt;Best practices for collaboration between product marketing and enablement&lt;/li&gt;&lt;li&gt;Handling the introduction of a dedicated enablement team&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;And more!&lt;/p&gt;</description>

On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective.

Sales Enablement Innovation

What enablement needs to know about product marketing, with Jonathan Pipek

What enablement needs to know about product marketing, with Jonathan Pipek

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