<p>Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube series “OOUX: We Did It Again.” In this episode of the podcast, Sophia and Allie talk about using OOUX since 2020 to navigate the trickiest projects, why designing against the four UX “fails” (especially masked objects) helps teams onboard and audit existing products quickly, and how reverse-engineering Representation first—with intentional choices in shapes, labels, and attributes—keeps designs clear and resilient.</p><p>LINKS:</p><p>Allie Ofisher <a href="https://www.allieofisher.com/" target="_blank" rel="ugc noopener noreferrer">https://www.allieofisher.com/</a>• Connect with Allie Ofisher on LinkedIn <a href="https://www.linkedin.com/in/allieofisher" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/allieofisher</a>• OOUX We did it Again <a href="https://www.youtube.com/@OOUXwediditagain" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@OOUXwediditagain</a></p><p><a href="https://forum.ooux.com/posts/orca-series-13-if-users-cant-name-it-they-cant-value-it-with-allie-ofisher" target="_blank" rel="noopener noreferer">Continue the conversation on the OOUX Forum!</a></p>