Through the Lens
Through the Lens

Through the Lens

Tammy Zelez, Photographer, Entrepreneur

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Episodes

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Through the Lens shares real life stories about what it takes to be a small business owner or an entrepreneur. Tammy aims to bring out the "who" vs. the "do" in these boss babes by shining light on their genuine personalities through authentic conversation. As Tammy dives into the heart and soul of each of her guests, not only will we get to know them, but she will uncover the endless possibilities to those who want to start a business as well.

Recent Episodes

How To Run Your Business Like You Own It...Because You Do!
MAY 29, 2023
How To Run Your Business Like You Own It...Because You Do!

Tricia talked about CEO days in our last episode and I was like, "What?" We gotta talk about that! So today we are diving in!

There are many different titles you can give this day or time block. You may already have this day planned out in your work week! Wherever you are, it's a priority for you as an entrepreneur to give yourself this time to stay organized!

If you are like me and you squeeze this time in where you can, here are a few things you can do to ensure it becomes part of your work flow!

*Pick a day or a time slot within your day and STICK to it!

*Make a list of what needs to be done on your CEO day

*Set a timer for each task so that you don't get carried away. Hold yourself accountable for your time.

*Create the boundaries for yourself. If you don't, who will?

"I can tell my week where to go instead of my week telling me where to go." This one statement Tricia made sums up the importance of having CEO "time" carved out within your work week so that you stay organized.

It is time to set yourself up for success!

Let me know how you are doing! https://www.instagram.com/tammyzelezphotography/

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29 MIN
How To Utilize A Rep Program In Your Business
MAY 23, 2023
How To Utilize A Rep Program In Your Business

Tricia Riggio and I are talking today about our Rep Programs! We realized that our industries are very different but our rep programs work the same way! It is all about building up your clientelle and utilizing the program to benefit you!

Key points of a rep program:

*To build a client base whether you are just starting out or have been in your industry for years

*To have trusting people who will help promote and refer you

*To have a partnership with a select few to utilize for different aspects within your industry.

Steps to creating a Rep Program

*Start a conversation with people you trust and tell them what you are wanting to do.

*Create an application that you can get specific with when it comes to what you are looking for

*Be specific on your needs and requirements

*Offer your services in return for promoting your business

*You can always tweak things that don't seem to be working within the program

For me as a photographer, I couldn't be IN the high schools so I had to find the clients who were! My senior reps would then talk with their friends to refer me!

For Tricia as a hairstylist, she wanted to work on real people versus her mannequins to learn new techniques. In turn, her reps would help share the content Tricia would create with them and would refer her because they loved what was created on their hair.

Whatever the industry, the program can be tweaked to suit! If you are looking to increase business, this is a perfect way to start!

https://www.instagram.com/triciariggiohair/

https://www.tammyzelezphotography.com/

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38 MIN
Quit Beating Yourself Up! Talking through Fear Within Your Business With Carlyn Bushman Consulting
MAY 15, 2023
Quit Beating Yourself Up! Talking through Fear Within Your Business With Carlyn Bushman Consulting

I had to talk to Carlyn about her "Suc" in success! Her answer? Fear! But I wanted more from her so I made her ellaborate!

Carlyn felt her calendar was running her instead of her running her calendar. So she asked the powers that be to help her find the space within the craziness and voila! Her wish was granted!

Maybe a little too good. Now she fears not making end of the year goals, or having loss of revenue, the list goes on. She has found the courage to face her fears and is giving herself the grace to work through them and be ok with this season she is in. She shared a quote by Martin Luther King Jr, "Courage is the power of the mind to overcome fear." She has used that courage to fill the time with cave days and improving materials that she can use to better her business as well as her clients.

AND she is learning to take her own advice and give herself grace throughout this process. "It is a muscle that needs to be worked." It truly is. If you have formed a habit of beating yourself up, it will take work to form the new habit of grace but it can be done!

As we approach the summer season and for some a slow season, we can learn NOW how to get creative and plan NOW for Q3 and Q4. To be prepared for the holiday season and skip the stress! And guess what? You don't have to reinvent the wheel! Start with what you did last year and tweak it just a bit!

Here are a couple of questions we asked today to get you thinking!

"How can I make my business better?"

"What risk are you willing to take today to move your business forward?"

Sign up TODAY for Carlyn's 75 minute Planning Session! This is a GREAT way to be ready for the upcoming holiday season! Spots are limited!

Remember! Be kind to yourself!

Joe Dispenza: Rewired

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35 MIN