Building a Digital-First Credit Union Culture with Melanie Kennedy
On this episode of the Digital Banking Podcast, host Josh DeTar welcomed Melanie Kennedy, CEO of Southwest Financial Federal Credit Union to discuss her credit union's journey to becoming a fully digital institution. This transition, planned before the pandemic, accelerated when COVID-19 forced widespread closures. She explained the operational efficiencies gained, the surprisingly positive member response, and the improved work-life balance for her team. Kennedy addressed the challenges of r...