<p>In this episode, I speak with Morgan Maw, founder of <a href="https://boringmilk.com/" rel="noopener noreferrer" target="_blank">Boring Oat Milk</a> and Head of Brands at <a href="https://www.apollofoods.co.nz/" rel="noopener noreferrer" target="_blank">Apollo Foods</a>, where she also oversees the newly relaunched juice and smoothie brand, <a href="https://wearepicky.co.nz/" rel="noopener noreferrer" target="_blank">Picky</a>.</p><br><p>I first spoke to Morgan for Episode 32, back in June 2022 (3.5 years ago!).</p><br><p>In this conversation, we talk about what has changed since we last spoke: navigating international expansion, continuing to invest deeply in understanding the consumer, and the cultural considerations that come with building brands for new markets. We discuss the value of robust strategic groundwork, the power of being challenged by your team and collaborators, and creating brands that live beyond the product – through community, experiences, and meaningful real-world activations.</p><br><p>Once again, this is an insightful conversation that offers both practical wisdom and strategic perspective. Morgan is one of those people who is incredibly generous with her knowledge, and every time I speak with her, I hang off every word. I still get people referencing her original episode, and I have no doubt this one will be the same.</p><p>I loved my catch up kōrero with Morgan, and I know you will too.</p><br><p>After this conversation, make sure you are following <a href="https://www.instagram.com/boringmilk" rel="noopener noreferrer" target="_blank">@boringmilk </a>and <a href="https://www.instagram.com/weare_picky" rel="noopener noreferrer" target="_blank">@weare_picky</a> on Instagram. Then head to <a href="https://boringmilk.com/" rel="noopener noreferrer" target="_blank">boringmilk.com</a> and <a href="https://wearepicky.co.nz/" rel="noopener noreferrer" target="_blank">wearepicky.co.nz</a> to learn more about the brands and shop delicious oat milk, juices and smoothies.</p><br><p>(The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
