Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events.  He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.Quotes from this episode:"It is very, very possible to over-brand"."There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".-Kraig Kleeman**To get your free vinyl, email [email protected] and let him know you heard him on this podcast.Kraigs's website:https://kraigkleemanlive.com/Connect with Kraig:Twitter: kraigkleemantvLinkedIn: kraigkleemanFB: kraig.kleemanConnect with Adelaine:Email: [email protected] interviews remotely with Riverside:bit.ly/RecordWithRiversideGet 15% off your subscription with code: AdelaineHost your podcast on Buzzsprout:bit.ly/BuzzsproutGet20AmazonGet $20 Amazon gift card.Edit interviews like a word document with Descript:bit.ly/EditWithDescriptAdelaine's game-changing podcast production AI toolNote: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.