How to crack the self-insured employer market with Lindsey Kratzer
<p class="">In this episode, I talk with Lindsey Kratzer about the self-insured employer market. This is a fast-growing market and employers are facing significant challenges with rising healthcare costs, countless healthcare vendors vying for their attention, fuzzy ROI assessments, and ultimately deciding how to best manage the health needs of the employee population and their families.</p>
<p class="">Lindsey is the Founder of <a href="https://sparkhealthadvisors.com/">Spark Health Advisors</a>, a healthcare consulting firm specializing in growth advisory and hands-on sales and marketing support for healthcare companies targeting the employer market. Lindsey has over a decade of experience working with HR leaders at top, Fortune 1000 employers such as Google, Tesla, Intel, Microsoft, Genentech and Rocket Mortgage as well as top payers, PBMs and benefits consultants. Over the years, she’s developed and implemented GTM strategies for over 15 products targeting employers and scaled products from $0 to $50M+ in annual revenue. Lindsey lives in Denver and loves working with health tech Founders and teams driving meaningful change in the industry.</p>
<p class="">Throughout our discussion, Lindsey shared a ton of valuable insights for healthcare companies that are targeting this space.</p>
<p class="">We hope you enjoy the show!</p>
<p class="">Godspeed.</p>
<p class="">~ James</p>
