Modern Musician

Channing Moreland and Mackenzie Stokoe, co-founders of Eva, are reshaping how independent artists connect with gigs and opportunities. From humble beginnings in college to facilitating over $6 million in bookings, their platform is empowering musicians to thrive.

How can independent artists secure more gigs, get paid fairly, and embrace the future of live music?

In this episode, they discuss:

• How Eva helps artists secure fair compensation for performances.
• Why quality video content is a game-changer for booking gigs.
• Insights into navigating corporate events and understanding planners' needs.

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Dawn Jones is a multi-passionate entrepreneur and founder of Pressed Fresh Collective, FreshNoise Distro, and Pressed PR. Originally a musician, Dawn shifted to promoting and publicizing artists through PR. Her work has landed clients in Billboard, Forbes, Huffington Post, and more, earning Pressed PR recognition as one of "The 10 Best Indie Music Promotion Services That Are Worth It." With a vision to empower artists holistically, she has created resources that guide artists from music creation to promotion.

In this episode, Dawn shares how indie artists can build authentic connections, overcome industry challenges, and amplify their music with effective PR and branding.

Takeaways include:

• How to define your unique voice as an artist.
• Leveraging social media and email lists for deeper fan connections.
• The importance of PR in creating sustainable artist careers.

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Maïa Heidling is head of GTM Strategy at MusicHub, a platform built by musicians for musicians to simplify their journey in the industry. With a passion for empowering independent artists, Maïa combines a deep understanding of music distribution, promotion, and rights management with innovative strategies. Her work emphasizes authenticity, individuality, and education, making her a key advocate for DIY musicians navigating today’s complex music landscape.

In this episode, Michael and Maïa dive into how DIY musicians can thrive in a challenging music industry. Learn how MusicHub is revolutionizing artist support with cutting-edge tools, actionable insights, and a focus on authenticity.

Key Takeaways:

• Discover how AI and technology are reshaping the creative process for musicians.
• Learn strategies to simplify music distribution, promotion, and rights management.
• Understand why authenticity and individuality are crucial in a crowded market.

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Linda O’Connor is a seasoned music manager turned entrepreneur and founder of Micco, a platform dedicated to empowering musicians with affordable tools to promote their music and build meaningful connections with their audiences. With a deep understanding of the multifaceted nature of the music industry, Linda champions authenticity, consistency, and community in navigating the challenges of modern music promotion.

In this episode, Linda shares invaluable insights into the evolving music industry, offering actionable advice for artists to thrive in an ever-changing landscape.

Key Takeaways

• Discover how authenticity and human connection can elevate music promotion and fan engagement.
• Learn why small, consistent habits can lead to significant breakthroughs over time.
• Explore how to balance navigating trends with maintaining artistic integrity in a fast-paced industry.

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Luke Mendoza is the co-founder and Chief Marketing Officer of Beatchain, a trailblazing company revolutionizing the music industry with data-driven services tailored to independent musicians. With a background in marketing analytics and a passion for empowering artists, Luke has helped reshape how musicians engage with fans, overcome data silos, and leverage technology for success.

In this episode, Michael Walker dives into a conversation with Luke Mendoza about the future of the music industry. Discover how Beatchain is transforming artist promotion, why data is a game-changer for musicians, and how local music scenes are being revitalized through technology.

Key Takeaways:

• The importance of breaking down data silos and normalizing artist data.
• How AI and blockchain are reshaping music promotion and privacy.
• Actionable tips for independent artists to build fan bases and thrive.

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