<p>Ajay TG, General Manager, Westfalia Fruit India, joined the Agribusiness Matters Townhall to talk of possibilities for agritech startups in exporting fresh and processed produce to international markets. </p> <p>In this spellbinding, candid conversation with hard-earned ground insights, we discussed,</p> <ul> <li><p>Why Westfalia globally has been focusing on geographical adjacencies- focusing squarely on avocado while scaling new areas of production?</p> </li> <li><p>How Westfalia has responded to climate change-induced supply chain disruptions?</p> </li> <li><p>What are the necessary operating conditions to scale the fresh produce export business from a smallholder grower perspective?</p> </li> </ul> <ul> <li><p>History and Legacy of Westfalia</p> </li> <li><p>How the partnership between Westfalia and SamAgri unfolded?</p> </li> <li><p>What is the old ABC of fresh processed produce and what is the new ABC?</p> </li> <li><p>How consumer behaviour patterns are changing when it comes to fresh fruit consumption?</p> </li> <li><p>What major drivers led to avocado market growth in India?</p> </li> <li><p>Why is it necessary to challenge trader misconceptions?</p> </li> <li><p>What can we learn from Israel’s avocado market?</p> </li> <li><p>What is the importance of growing the ecosystem for fresh fruit produce?</p> </li> </ul>