<p>Subbarao looks back at his illustrious thirty-plus-year career to reflect (in hindsight) on what has changed and what has not in the Indian agri-inputs market landscape.</p> <p>In this extremely personal conversation with opinionated agribusiness insights that stem from first principles, Subbarao talks of</p> <ul> <li><p>How reading “Social Impact of Computers” changed his mind about the role of technology and how he fell in love with genetics and plant breeding.</p> </li> <li><p>How doing a Ph.D. gave him an edge in the world of agribusiness and the struggles of doing molecular biology in India during the eighties.</p> </li> <li><p>His early days when he joined the seed production business during the eighties and nineties and his early work on GM Mustard.</p> </li> <li><p>What have been the most significant shifts he has seen over the last thirty years in the Indian agri-input market landscape and what he perceives as the gap between “shift” and “transformation” in the Indian agri-inputs market landscape</p> </li> <li><p>His perspectives on Value Selling, the role of Push vs. Pull, and what never changes in the fundamental social relations of farmers in the market.</p> </li> <li><p>Whether Digital Distributors can substitute Distributors in the agri-input channel landscape.</p> </li> <li><p>The Cycle of Consolidation and Deconsolidation among the leading agri-input players</p> </li> <li><p>How the Culture of <a href="https://www.agribizmatters.com/p/goliathan-agritech-gameplays">Big 6 Agri-Input Players</a> have dictated their particular strengths and gameplays</p> </li> <li><p>What was the original idea behind setting up Plowlab ventures?</p> </li> <li><p>How to make sense of the perennial problems that bedevil Indian Agriculture and why is it important to separate man-made problems from nature-driven problems?</p> </li> </ul>