<p>Join the support insights community to stay up to date on new podcast episodes - https://sentisum.com/resources/community</p> <p><br></p> <p>In today&#39;s episode of the Support Insights Podcast we talk to Ben Gardner, VP of Customer Support at Drift, about the recent initiative they&#39;ve introduced that&#39;s taking their customer contact strategy to new levels - their customer community.</p> <p><br></p> <p>Ben will be taking us through how Drift&#39;s customer community is allowing them to offer pro-active support that gets every department involved in customer centricity and knowledge sharing.</p> <p><br></p> <p>We&#39;ll be discussing what exactly makes up this customer community and the effects on retention and product adoption that Ben is hoping to see in the coming months as a result. </p> <p><br></p> <p>Plus, hear Ben&#39;s advice on how to unify different departments in your organization around the central goal of customer centricity, and how this will help your overall business goals in the long-run. </p> <p><br></p> <p><br></p> <p>Music: Savour The Moment by Shane Ivers - https://www.silvermansound.com</p>