<p>In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter speak with Marco Brucato, Head of eCommerce Europe - DTC Transformation at Beko Europe.</p><br><p>Marco shares how he’s scaled digital commerce across diverse European markets by applying a “freedom within a frame” mindset, centralizing strategy, governance, and KPIs while empowering local teams to adapt for cultural nuance and shopper expectations.</p><br><p>He breaks down what it takes to make transformation stick inside large organizations, from securing leadership buy-in to making the cost of inaction tangible. Marco also explains why selling the problem matters more than selling the solution, how a test-small-scale-fast approach helps prove value, and why omnichannel should be a core operating principle — not a buzzword.</p><br><p>Key takeaways</p><p><br></p><ul><li>Scale with structure: Centralize principles and governance while enabling local execution</li><li>Create urgency: Make the cost of inaction clear to unlock leadership buy-in</li><li>Prove value fast: Test ideas in small ways, then scale what works</li></ul><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>