<description>&lt;p&gt;Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content.&amp;nbsp;Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.&lt;/p&gt;</description>

Revenue Champions

Cognism

112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)

SEP 6, 202326 MIN
Revenue Champions

112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs)

SEP 6, 202326 MIN

Description

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.