<p>The death of webinars has been greatly exaggerated. &nbsp;</p> <p>Every once in a while, someone declares webinars “over” as a viable lead generation and nurturing format.&nbsp;</p> <p>But how can they be when nine out of 10 B2B professionals say that webinars are their preferred content type? &nbsp;So maybe it’s not webinars that don’t work. It’s a tendency toward broad, boring, and overlong webinars that turns people off. &nbsp;What’s going to get that 90 percent of people to show up and stay engaged with your webinar? Yup, storytelling.&nbsp;</p> <p>Here’s how to use it: &nbsp;</p> <p>5 ways to set up your webinar for storytelling success &nbsp;</p> <p>1. Pick a hero. Choose one ICP to target with your webinar. It may seem more efficient to hold 1 webinar that appeals to multiple target audiences but by trying to appeal to many you end up pleasing no one. &nbsp;</p> <p>2. Pick a niche. Now that you have the hero, focus your webinar content on one pain point your hero is interested in using or solving. Ideally, it’s one you offer. &nbsp;</p> <p>3. Pick a point of view. Stories have conflict. So if you’re just showcasing how your product works, that’s a demo, not a webinar. Take an interesting stance. Go against an industry norm. Ask a polarizing question. &nbsp;</p> <p>4. Pick some ‘action points’. Like a page-turning book, your webinar needs cliff-hangers and foreshadowing. Ask questions you don’t answer for a slide or two. Introduce a startling statistic or attention-grabbing graph. Tease some info that you’re gonna touch on later. &nbsp;</p> <p>5. Pick a format. How you present your webinar is going to inform how you tell your story. Single-presenter webinars are the most common and the easiest way to control how you tell the story with a detailed script. But if you opt for multiple presenters, it’s still possible to keep your story flowing. Structure your webinar with a clear beginning-middle-end</p> <p><br></p> <p>Plan your webinar for free at <a href="//prewrite.com">prewrite.com</a></p>

Creator Stories - by Prewrite.com

Trent Anderson

How to Effectively Use Storytelling in Your Webinars

NOV 24, 20205 MIN
Creator Stories - by Prewrite.com

How to Effectively Use Storytelling in Your Webinars

NOV 24, 20205 MIN

Description

<p>The death of webinars has been greatly exaggerated. &nbsp;</p> <p>Every once in a while, someone declares webinars “over” as a viable lead generation and nurturing format.&nbsp;</p> <p>But how can they be when nine out of 10 B2B professionals say that webinars are their preferred content type? &nbsp;So maybe it’s not webinars that don’t work. It’s a tendency toward broad, boring, and overlong webinars that turns people off. &nbsp;What’s going to get that 90 percent of people to show up and stay engaged with your webinar? Yup, storytelling.&nbsp;</p> <p>Here’s how to use it: &nbsp;</p> <p>5 ways to set up your webinar for storytelling success &nbsp;</p> <p>1. Pick a hero. Choose one ICP to target with your webinar. It may seem more efficient to hold 1 webinar that appeals to multiple target audiences but by trying to appeal to many you end up pleasing no one. &nbsp;</p> <p>2. Pick a niche. Now that you have the hero, focus your webinar content on one pain point your hero is interested in using or solving. Ideally, it’s one you offer. &nbsp;</p> <p>3. Pick a point of view. Stories have conflict. So if you’re just showcasing how your product works, that’s a demo, not a webinar. Take an interesting stance. Go against an industry norm. Ask a polarizing question. &nbsp;</p> <p>4. Pick some ‘action points’. Like a page-turning book, your webinar needs cliff-hangers and foreshadowing. Ask questions you don’t answer for a slide or two. Introduce a startling statistic or attention-grabbing graph. Tease some info that you’re gonna touch on later. &nbsp;</p> <p>5. Pick a format. How you present your webinar is going to inform how you tell your story. Single-presenter webinars are the most common and the easiest way to control how you tell the story with a detailed script. But if you opt for multiple presenters, it’s still possible to keep your story flowing. Structure your webinar with a clear beginning-middle-end</p> <p><br></p> <p>Plan your webinar for free at <a href="//prewrite.com">prewrite.com</a></p>