<p>Say you’re selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support.</p> <p>Your client is asleep by now.</p> <p>But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn’t get any support to fix it. So you decided to do something about that. And you designed this better, cheaper widget, and have around-the-clock o-call support, and your friend’s company has now doubled their production capacity.</p> <p>This is the difference between fact-telling and storytelling, and it's even more effective when told via video.</p> <p>Ali Hammoud and his team at Vidyard have cracked the code on effective video selling and video marketing.</p> <p>Now we examine video selling and video marketing through a storytelling lens.&nbsp;</p> <p>Key Points:</p> <p>"Video storytelling becomes effective when you treat your prospects as if they were archetypal characters in a story."</p> <p>You have to figure out their:</p> <p>* character traits</p> <p>* wants</p> <p>* needs</p> <p>Then you can weave in your narrative.</p> <p><br></p>

Creator Stories - by Prewrite.com

Trent Anderson

How to Use Video Storytelling to Increase Sales with Ali Hammoud of Vidyard

NOV 21, 202044 MIN
Creator Stories - by Prewrite.com

How to Use Video Storytelling to Increase Sales with Ali Hammoud of Vidyard

NOV 21, 202044 MIN

Description

<p>Say you’re selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support.</p> <p>Your client is asleep by now.</p> <p>But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn’t get any support to fix it. So you decided to do something about that. And you designed this better, cheaper widget, and have around-the-clock o-call support, and your friend’s company has now doubled their production capacity.</p> <p>This is the difference between fact-telling and storytelling, and it's even more effective when told via video.</p> <p>Ali Hammoud and his team at Vidyard have cracked the code on effective video selling and video marketing.</p> <p>Now we examine video selling and video marketing through a storytelling lens.&nbsp;</p> <p>Key Points:</p> <p>"Video storytelling becomes effective when you treat your prospects as if they were archetypal characters in a story."</p> <p>You have to figure out their:</p> <p>* character traits</p> <p>* wants</p> <p>* needs</p> <p>Then you can weave in your narrative.</p> <p><br></p>