Becca Johns, Director of Practice Growth at Rea & Associates, talks about rebranding an accounting firm beyond the spreadsheet, with the help of famous employees, unique marketing strategies, and a reliable box of doughnuts.

Getting the Brand Back Together

Brad Circone

18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors

AUG 27, 202157 MIN
Getting the Brand Back Together

18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors

AUG 27, 202157 MIN

Description

What makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton.Learn more about the B(r)and at reacpa.comListen to The Toll’s catalog on SpotifyGet the full story at GBBT.fmGetting The Brand Back Together is co-produced by Crate Media