Becca Johns, Director of Practice Growth at Rea & Associates, talks about rebranding an accounting firm beyond the spreadsheet, with the help of famous employees, unique marketing strategies, and a reliable box of doughnuts.

Getting the Brand Back Together

Brad Circone

18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors

AUG 27, 202157 MIN
Getting the Brand Back Together

18. Dolly Parton, Doughnuts, and The Rea Way: How A Humble Accounting Firm Became Trusted Advisors

AUG 27, 202157 MIN

Description

What makes an accounting firm rock? Becca Johns shares how Rea & Associates rebranded themselves to stand out from the crowd, and why she aligns The Rea Way with America’s national treasure, Dolly Parton.

Learn more about the B(r)and at reacpa.com

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Getting The Brand Back Together is co-produced by Crate Media