Supercasters

Popular YouTubers are switching away from video to podcasting. At the same time, podcasters constantly hear that they should be launching on YouTube. What’s the future of podcasting on the video platform and is it really a great place for your show?

We sit down with veteran YouTuber and creator economy expert Samir Chaudry of The Colin and Samir Show to discuss:

• Why The Colin and Samir Show launched as a podcast first
• Why big YouTubers like Emma Chamberlain are shifting to podcasting
• What creators should take away from YouTube’s news that they’re leaning into podcasting
• What it takes to succeed as a podcaster on YouTube
• How to break through a performance plateau with your show

Finding advertisers for your show can be a long, hard slog. Wouldn’t it be great if you could offer your ad slots in a store and interested sponsors could add them to their cart in seconds?

That’s the idea behind Gumball, a new host-read ad marketplace. Gumball CEO Marty Michael joins the show to talk about:

• The problems with handling host-read ads manually
• How Gumball works for both podcasters and advertisers
• Which podcasts are a good fit for the Gumball marketplace
• Some of the new features the Gumball team is working on this year

Twitter can be a goldmine for finding podcast listeners and building relationships with them. Twitter’s Shay Thiyagarajah joins us for an insider look at the steps you can take to find your audience on the social platform.

If you’ve been jonesing for a way to get live feedback from listeners during a podcast recording, you’re going to want to hear this! We go deep on Twitter Spaces including how to:

• Plan a live Twitter Space to get the most people engaged
• Tap into Twitter’s discoverability features to get new people in your Space
• Interact with your audience in a Space
• Use the content afterwards

Shay also reveals:

• What kind of content works best on Twitter
• How to tie your podcast into Twitter’s superpower
• The keyword and topic trends that Twitter is seeing dominate the conversation in 2022

LinkedIn’s Jessi Hempel shares her best tips for using LinkedIn to grow your audience and build connection with listeners.

As the host of Hello Monday and the head of the LinkedIn Podcast Network, Jessi has herself experimented with all that Linkedin has to offer podcasters, and she tells us what she’s found to work best.

We cover:

• LinkedIn’s new podcast network, how it works, and why you might want to apply to join
• The specific ways Jessi uses LinkedIn’s newsletter feature to engage her podcast listeners
• Why LinkedIn Live has been Jessi’s “game changer” and how you can use it to build presence with your audience
• Why to position yourself as the brand on LinkedIn rather than your podcast
• Simple tips for highlighting your content to tap into LinkedIn’s SEO power
• The one call to action every podcaster should have on their personal profile 

The value you create is not in how you deliver your content, says Mighty Networks CEO Gina Bianchini. Your value comes from giving people a reason to pay attention to something they care about, and a way to manifest their identity.

That’s why Gina recommends you stop thinking of what you do as podcasting and start thinking of it as bringing together people who want to find each other.

We cover:

• What content businesses can learn from software companies to help them thrive
• The difference between and audience and a community
• The surprising best time to start building a community around your podcast
• How podcasts with relatively small followings have been able to grow their revenue and profile through their community
• How to justify a much higher subscription price than you’re probably charging right now
• The 3 questions every successful community must be able to answer
• How current communities can tap into the coming web3 wave