Writing the "Why Our School?" essay is one of the toughest—and most overlooked—parts of the MBA application. In this episode, GMAC Zach sits down with Jeremy Shinewald, founder of MBA Mission and one of the most trusted voices in MBA admissions, to break down how to turn this high-stakes prompt into a powerful statement of fit. Jeremy explains why this essay is far more than a formality, where most applicants go wrong, and the three core components every strong response must include: your context, your goals, and a bridge that connects those goals to the school's specific resources. He also shares insider tips from two decades of advising thousands of candidates, including how to avoid sounding generic, why authenticity matters more than perfection, and how to demonstrate conviction that resonates with admissions committees. If you want to tell your story with clarity, purpose, and genuine fit, this episode is your roadmap. Featured Resources: mbaMission: https://www.mbamission.com onTrack by mbaMission: https://ontrack.mbamission.com About Our Guest: Jeremy Shinewald is the founder of mbaMission (Poets and Quants 4x top-ranked MBA admissions consulting firm) and is an industry founder, innovator and driver. He is the author of the Complete Start to Finish Guide to MBA admissions and "'What Matters?' and 'What More?': 50 Successful Essays for the Stanford GSB and HBS (and Why They Worked)". He is the creator of onTrack by mbaMission, an asynchronous MBA admissions course and platform which Poets and Quants called, "the most comprehensive MBA admissions resource ever created." Jeremy's thought leadership has led to him being quoted in the WSJ, NYT and many other media outlets. Takeaways: The 'Why Our School' essay is crucial for MBA applications. Applicants often make the mistake of pandering to schools. Authenticity is key; don't try to be someone you're not. Understanding your goals before applying is essential. Researching schools thoroughly can enhance your application. Your personal statement should reflect genuine fit with the school. Communication skills are vital in the application process. Context in your essay should lead to your goals. Don't leave your application to the last minute. Chapters: 00:00 The Journey of Entrepreneurship 00:35 Understanding the MBA Admissions Process 05:25 The Art of Personal Statements 08:19 Crafting the 'Why Our School' Essay 10:36 Crafting Your MBA Goals 15:07 Understanding the School's Fit 18:19 The Importance of Clarity in Goals 20:20 Valuing the 'Why This School' Essay 22:07 Final Thoughts on the Application Process