<p>Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).</p><p><br></p><p><strong>Here’s what we cover:</strong></p><li><p>02:39 Understanding Vector&#39;s (new!) Positioning</p><p>05:30 Customer-Centric Growth Strategies</p><p>08:16 Repositioning and Messaging Evolution</p><p>11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting</p><p>14:05 The Role of Research in Marketing</p><p>16:37 Building Ad Audiences by Name</p><p>19:18 Our Creative Process Behind the Brand</p><p>22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio</p><p>26:47 Focused growth channels </p><p>28:04 Creativity that stems from customer research and insights</p><p>30:42 Sabrina Carpenter&#39;s hairbrush microphone</p><p>34:06 My favorite customer interview question</p><p>38:30 Customer marketing plays at Vector</p><p>41:46 Our influencer marketing experiment results</p><p>46:47 Leveraging AI in Marketing</p><p>51:11 Innovative SEO Strategies we&#39;re using</p><p><br></p></li><ul><li><p>Jess on LinkedIn: <a href="https://www.linkedin.com/in/markehuber/" target="_blank" rel="ugc noopener noreferrer">⁠</a><a href="https://www.linkedin.com/in/jesscook-contentmarketing/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/jesscook-contentmarketing</a></p><p>Vector: <a href="https://userevidence.com/" target="_blank" rel="ugc noopener noreferrer">⁠</a><a href="https://www.vector.co" target="_blank" rel="ugc noopener noreferrer">www.vector.co</a></p><p><br></p><p>Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show. </p><p><br></p><p>Music by my talented daughter.</p><p><br></p><p>Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/annafurmanov⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</p><p>Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://furmanovmarketing.com/" target="_blank" rel="ugc noopener noreferrer">furmanovmarketing.com</a>⁠⁠⁠</p><p>Newsletter: ⁠⁠<a href="https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba" target="_blank" rel="ugc noopener noreferrer">One Insight</a></p></li></ul>