<p>Shannon Howard is Senior Director of Customer &amp; Content Marketing at Intellum. Intellum is AI transformation for enterprise learning. $25M in funding, 139 people.</p><p><br></p><p><strong>Here’s what we cover:</strong></p><p>05:35 Shannon shares some Creative Customer Marketing Strategies</p><p>08:41 Building the Foundation for Customer Marketing</p><p>11:09 The Role of Data in Customer Marketing</p><p>14:00 Surprise and Delight</p><p>16:49 Empowering Customers Through Recognition</p><p>19:57 Segmentation and Personalization in Marketing</p><p>22:33 B2B vs B2C Marketing Dynamics</p><p>26:28 Why Customer Marketing is often overlooked by CMOs</p><p>30:00 Customer Marketing Strategies to put in your back pocket</p><p>33:17 The Role of Customer Research &amp; Shannon&#39;s take</p><p>37:12 The Impact of AI on Customer Insights</p><p>50:38 Shannon asks Anna her burning question</p><p><br></p><p>Shannon on LinkedIn: <a href="https://www.linkedin.com/in/shannonlagassehoward/" target="_blank" rel="noopener noreferer"><u>linkedin.com/in/shannonlagassehoward</u></a></p><p>Intellum: <a href="https://userevidence.com/">⁠⁠⁠⁠⁠</a><a href="https://www.vector.co/">⁠⁠⁠</a><a href="https://www.moengage.com/">⁠</a><a href="https://www.intellum.com/" target="_blank" rel="noopener noreferer"><u>www.intellum.com</u></a></p><p><br></p><p>Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you&#39;re into, and don&#39;t forget to leave a review if you&#39;re lovin&#39; the show.</p><p><br></p><p>Music by my talented daughter.</p><p><br></p><p>Anna on LinkedIn: <a href="https://www.linkedin.com/in/annafurmanov/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</p><p>Website: <a href="https://furmanovmarketing.com/" target="_blank" rel="noopener noreferer">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠</a>⁠⁠⁠</p><p>Newsletter: ⁠⁠⁠⁠<a href="https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba" target="_blank" rel="noopener noreferer">One Insight</a></p>