<p>SBS reporter Calliste Weitenberg has been leading a double life online. She spent six months creating a fake wellness influencer Mia Wilde aka @ThatCoastalGirl all in the name of uncovering exactly how the influencer economy operates.&nbsp;</p><br><p>On today’s show, Calliste talks us through the highs and lows on being an influencer, how much fake followers cost and what happens when you dupe a marketing agency.&nbsp;</p><br><p>You can catch her full series<em> of Like, Subscribe, Follow 10pm Tuesdays on </em>The Feed, or anytime on SBS on-demand. <a href="https://www.sbs.com.au/news/the-feed/opinion-how-i-became-a-fake-wellness-influencer-and-got-deals-with-brands" rel="noopener noreferrer" target="_blank">Read about the experiment here.</a> </p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>