In this episode, Amanda Schneider sits down with Dr. JJ Peterson from StoryBrand to explore how the art of storytelling can be a powerful tool for mastering "managing up" in the increasingly complex decision-making process in B2B environments. Dr. Peterson walks listeners through the StoryBrand framework, offering actionable insights on how to communicate clearly, engage stakeholders, and move teams towards action, even in today’s hybrid and time-constrained work environment. Learn how to position your audience as the hero of the story and use empathy and authority to guide them to success.&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;In this episode, Amanda Schneider sits down with Dr. JJ Peterson from StoryBrand to explore how the art of storytelling can be a powerful tool for mastering "managing up" in the increasingly complex decision-making process in B2B environments. Dr. Peterson walks listeners through the StoryBrand framework, offering actionable insights on how to communicate clearly, engage stakeholders, and move teams towards action, even in today’s hybrid and time-constrained work environment. Learn how to position your audience as the hero of the story and use empathy and authority to guide them to success.&amp;nbsp;&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

Amanda Schneider and Dr. JJ Peterson discuss how storytelling can be a powerful tool for mastering "managing up" in B2B decision-making, using the StoryBrand framework to engage stakeholders and drive action.

Managing Up: Today’s Crucial Skill You Weren't Taught 

Recorded live at NeoCon 2024, Amanda Schneider is joined by corporate, hospitality, and healthcare leaders to explore decision-making dynamics in the built environment. Featuring insights from Staci Patton of Hilton, Tope Sadiku of McDonald's, and healthcare architect Andrew Navarro of HPLEX Solutions, the discussion delves into ThinkLab’s 'Pain Map,' highlighting key friction points and how product and service providers can offer solutions.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;Recorded live at NeoCon 2024, Amanda Schneider is joined by corporate, hospitality, and healthcare leaders to explore decision-making dynamics in the built environment. Featuring insights from Staci Patton of Hilton, Tope Sadiku of McDonald's, and healthcare architect Andrew Navarro of HPLEX Solutions, the discussion delves into ThinkLab’s 'Pain Map,' highlighting key friction points and how product and service providers can offer solutions.&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

Amanda Schneider is joined by Staci Patton, Tope Sadiku, and Andrew Navarro to explore decision-making challenges in the built environment and how providers can address them using insights from ThinkLab's "Pain Map.

In Their Words: Decision-Maker Insights on Opportunities for the Built Environment

Welcome to Season 6! Amanda Schneider reflects on the growth of Design Nerds Anonymous and dives into the future of customer decision-making in the built environment. This episode highlights proprietary insights and data from ThinkLab and contrasts them with well-known global B2B research, such as Gartner and Forrester, illustrating how our industry differs in significant ways. Guest Amy Devers brings her perspective as a designer, educator, and podcast host, exploring creativity, equity, and the challenges facing the design industry today. Together, they discuss how data, decision-making, and storytelling play critical roles in shaping the future of work.&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;Welcome to Season 6! Amanda Schneider reflects on the growth of &lt;strong&gt;&lt;em&gt;Design Nerds Anonymous&lt;/em&gt;&lt;/strong&gt; and dives into the future of customer decision-making in the built environment. This episode highlights proprietary insights and data from ThinkLab and contrasts them with well-known global B2B research, such as Gartner and Forrester, illustrating how our industry differs in significant ways. Guest Amy Devers brings her perspective as a designer, educator, and podcast host, exploring creativity, equity, and the challenges facing the design industry today. Together, they discuss how data, decision-making, and storytelling play critical roles in shaping the future of work.&amp;nbsp;&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

In the Season 6 premiere, Amanda Schneider and guest Amy Devers explore the future of customer decision-making in the built environment, contrasting proprietary ThinkLab data with global B2B research while discussing creativity, equity, and the evolving role of storytelling in shaping the future of work

Bridging the Gap: ThinkLab Data Meets Global B2B Insights

Exciting News, Design Nerds! Season Six of Design Nerds Anonymous is on the way, diving deep into decision-making in the B2B space, inspired by insights from ThinkLab’s 2024 Hackathon. Each episode will explore key topics like managing up, overcoming client frustrations, and why traditional workplace metrics are fading. We’ve discovered that 86% of end users say their decision-making process has changed—and this season, we uncover the stories behind these shifts with fresh perspectives from diverse industries.To gear up for Season Six, we’re replaying one of our top episodes on building authentic relationships with Gen Z. Whether you’re part of Gen Z, manage them, or work alongside them, this episode has insights for everyone. Don’t miss out—subscribe now and join us on this journey!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

<description>
 &lt;p&gt;&lt;strong&gt;Exciting News, Design Nerds!&lt;/strong&gt; Season Six of &lt;em&gt;Design Nerds Anonymous&lt;/em&gt; is on the way, diving deep into decision-making in the B2B space, inspired by insights from ThinkLab’s 2024 Hackathon. Each episode will explore key topics like managing up, overcoming client frustrations, and why traditional workplace metrics are fading. We’ve discovered that 86% of end users say their decision-making process has changed—and this season, we uncover the stories behind these shifts with fresh perspectives from diverse industries.&lt;/p&gt;&lt;p&gt;To gear up for Season Six, we’re replaying one of our top episodes on building authentic relationships with Gen Z. Whether you’re part of Gen Z, manage them, or work alongside them, this episode has insights for everyone. Don’t miss out—subscribe now and join us on this journey!&lt;/p&gt;&lt;p&gt;See Privacy Policy at &lt;a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy&lt;/a&gt; and California Privacy Notice at &lt;a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank"&gt;https://art19.com/privacy#do-not-sell-my-info&lt;/a&gt;.&lt;/p&gt;
 </description>

To gear up for Season Six, we’re replaying one of our top episodes on building authentic relationships with Gen Z. Whether you’re part of Gen Z, manage them, or work alongside them, this episode has insights for everyone.

Encore Replay: Fostering Authentic Relationships with Gen Z


        ThinkLab’s research team was stunned by the intensity of challenges and anticipated transformations in these sectors, especially regarding a once-taboo term. Tune in to discover what this 'bad word' is and why it's causing such discomfort. 
Special thanks to our partners at Kimball international who are doing big things to move the design industry forward. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
      

<description>
 ThinkLab’s research team was stunned by the intensity of challenges and anticipated transformations in these sectors, especially regarding a once-taboo term. Tune in to discover what this 'bad word' is and why it's causing such discomfort. 
Special thanks to our partners at Kimball international who are doing big things to move the design industry forward. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
 </description>

ThinkLab’s research team was stunned by the intensity of challenges and anticipated transformations in these sectors, especially regarding a once-taboo term. Tune in to discover what this 'bad word' is and why it's causing such discomfort. 
Special thanks to our partners at Kimball international who are doing big things to move the design industry forward. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why This 'Bad Word' Became a Must Have for Multi-Family & Hospitality Spaces


      Welcome to Design Nerds Anonymous, the interiors industry-focused podcast that sparks curiosity at the intersection of business and design, from ThinkLab and SANDOW.
    

Design Nerds Anonymous

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