Grow The Show

Editing and post-production by Podcast Boutique Are you looking at the right metrics? Downloads, completion rate — these tell you almost nothing. But there are four numbers in your YouTube Studio that tell you exactly why your show isn't growing. This episode breaks down what these four metrics mean for your podcast and how to fix each one. You'll learn how episode topics impact reach, what you need to do in the first five minutes to keep people watching, and why chasing views is actually holding your show back. Topics Discussed: Introduction (00:00) Inputs vs. outputs: the data that matters (01:34) Metric #1 (03:44) Metric #2 (06:41) Metric #3 (09:42) Metric #4 (13:28) How to diagnose your show (15:54)

Editing and post-production by Podcast Boutique There are three types of podcast content: one works everywhere, one works best on YouTube, and one should stay on audio. In this episode, Kev breaks down why some episodes crush on audio but flop on YouTube, which episode type isn't worth your time (or money), and how to decide where to publish your next episode. Topics Discussed: Introduction (00:00) The content shift on YouTube (02:00) 3 types of podcast episodes (06:36) Where to publish each episode type (13:52) Growing an audio-only vs. video podcast (15:02)

Editing and post-production by Podcast Boutique ChatGPT, Claude, Gemini — we've all used at least one of them. But have you ever asked them how to grow your show? Host Kev Michael put them all to the test and what they said is the exact reason so many podcasters are stuck. In this episode, hear what each chatbot got wrong (and what they got right), the common advice you should stop following right now, and what you should be doing instead. Topics Discussed: Introduction (00:00) What each chatbot got wrong (02:39) How guests can (and can’t) grow your show (08:05) The truth about paid ads (10:01) What the chatbots got right (11:01) Why AI gives bad advice and what you can do about it (13:41) Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Editing and post-production by Podcast Boutique AI can write blog posts, edit videos, and make clips. But there's one thing it can't do — and podcasters already have the advantage. In this episode, Kev Michael breaks down why podcasting will survive the AI takeover, how to turn your content into something AI can't compete with, and what you need to get right if you want your podcast to be the moat that protects your business. Topics Discussed: Introduction (00:00) Why AI is the best (and worst) thing for content (00:07) The Hormozi interview that changed everything (03:26) Where AI content falls short (07:47) Why podcasting is the moat (12:20) Connect with Kevin on Instagram or LinkedIn

Editing and post-production by Podcast Boutique "My audience is too small for sponsors" — that's the misconception keeping you from earning real revenue. In this episode, expert Justin Moore shares how any podcast, regardless of your download numbers, can land sponsorship deals. You’ll learn how to write a pitch that can’t be ignored, why you should ditch your media kit pricing, and the one question that gets 75% of brands to reveal their budget. His tips will help you close your first deal  and turn it into a long-term partnership! Topics Discussed: Introduction (00:00) Why CPM pricing doesn't work for podcasters (02:19) Inbound vs. outbound sponsorships (03:42) Justin’s 8-step sponsorship wheel (05:12) Why you shouldn’t pitch to big brands first (25:19) The sponsorship continuum: when to start pitching (27:08) Where to find the right brands to pitch (32:00) Three things brands will pay you for (35:30) How sponsorships actually help your business (38:29) Get Justin’s book, Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships, here: https://www.sponsormagnet.com/ Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠