Karishma Vijay on Winning The Apprentice, Explosive Growth & What Lord Alan Sugar Is REALLY Like Behind The Scenes
Days after winning The Apprentice, Karishma Vijay sits down with Jimmy’s Jobs to break down what actually happens when you win — from £250K investment decisions to £250K in sales in just 72 hours.
She reveals the truth about working with Lord Sugar, how she built skincare brand Kishkin from rock bottom, and why not watching the show might have been her biggest advantage.
From losing a 20,000-unit shipment to scaling globally, this is a raw, behind-the-scenes look at one of the UK’s fastest-rising founders.
⏱️ Timestamps:
00:00 Intro
00:24 Meet The Apprentice Winner
01:08 Winning Without Watching
02:08 Spending the Prize Money
03:46 What Kishkin Actually Is
05:10 Rock Bottom to Moonshot
06:30 From Side Hustles to Agency
09:37 Building the Team and Ops
11:14 Sourcing and R&D Worldwide
12:48 Why The Apprentice Works
16:38 Favorite and Worst Tasks
18:46 Behind the Casting Process
22:07 Life After the Final
23:26 From One Sale to Lorries
24:25 Inspiring Young Entrepreneurs
24:50 Stop Funding Yourself
26:22 MVPs and Digital Products
27:39 Launch Fast Decide Faster
29:11 Experience Beats Education
31:58 From Medicine to Business
34:07 Tracksuit Job Pitch
36:35 Drive and Doing Reps
38:07 Teach Money in Schools
38:43 Apprentice Production Secrets
41:27 Boardroom Reality Check
43:57 Tim vs Karen vs Sugar
44:35 Winning Reactions and Wrap
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Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/
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