This episode is powered by Linkedin Premium All-in-One. Check it out here. Rachel Allison is the Founder of Multi-Award-Winning Creative Storytelling Agency Axe and Saw. What does the future of PR look like in a world where anyone with a smartphone can be a content creator? In this episode of Jimmy's Jobs of the Future, we sit down with Rachel Allison, the visionary founder of Axe and Saw, to deconstruct the changing landscape of media, branding, and storytelling. Rachel shares her journey from working in big corporate agencies to launching her own company.. She provides a masterclass on why "public relations" is really about public relationships and how brands must evolve beyond one-dimensional newspaper stories to thrive in today’s digital-first economy. 00:00 Intro 02:44 Leaving big agency life 04:17 The First Client 06:21 What’s Changing in PR? 09:29 The Spotify Wrapped Effect 12:18 Brand Beckham 14:28 Politics and New Media 15:53 What word makes PR people "physically ill" 17:39 Organic Virality 20:02 Advertising vs. PR 23:18 Personal vs. Agency Brand: Navigating "rogue" energy as a founder 25:34 Why building a career is easier, but harder than ever 28:01 Advice for the Next Generation 34:44 LinkedIn Advert 38:59 Scaling an Agency 39:12 The Role of AI in PR 48:13 The importance of looking after entrepreneurs to drive future growth. Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Check out our clips channel here! ⬇️ https://www.youtube.com/@JimmysJobsClips Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices