I am excited to share my conversation with guest Catherine O'Leary, owner and founder of Client Intelligence Agency, on this episode of the Ready Yet Podcast. Join us as we dive into the crucial role of understanding and listening to your ideal clients, using Tupperware's recent bankruptcy as a cautionary tale. Discover how failing to adapt to consumer needs can spell disaster, and learn actionable insights to stay ahead of your competition. GUEST RESOURCESCatharine O'Leary, known as the 'Quiz Queen,' is an expert in client engagement. With over three decades in market research and consumer insights, she specializes in attracting ideal clients and boosting revenue. Her approach uses questions to foster strong client relationships and grow businesses. Join her mission to harness the power of curiosity to connect with your ideal clients.Learn how to create and launch your first or next quiz for free here:  https://yourfreequiz.comhttps://catharineoleary.comhttps://www.linkedin.com/in/catharineoleary Forge Your Path. Unlock Your Power. Unleash Your Potential. Learn more about Erin MarcusJoin us on FacebookLinkedInInstagramYouTube