We sit down with marketing leader Howard Schaefer to unpack what long-term success looks like when you trade hype for consistency, relationships, and real measurement. We connect lessons from Sears and the CMO seat to parenting, fitness, and longevity so you can make better decisions with less ego and more truth. • childhood nicknames and the moment “Howie” becomes “Howard” at work • Sears at its peak and what sports apparel teaches about customer behaviour • relationship building as a career advantage and a leadership habit • choosing curiosity over competition to learn faster • data-driven decision making and why regional performance changes everything • avoiding ego-led calls and using the right metrics for the goal • hockey as a lifelong training ground for teamwork and resilience • parenting around sports without turning it into pressure or debt • why unstructured pickup play matters for joy and skill • the 529 reminder and playing the odds with money and expectations • shifting from heavy cardio to strength training for longevity • setbacks, injury risk, and the value of walking as a baseline habit • the metrics Howard watches most: sleep, HRV and training zones, bloodwork Listeners can Follow Howard Schaffer on LInkedinSupport the showEmail:  [email protected]:  http://bartonguybryan.comInstagram: https://www.instagram.com/bartonguybryanYoutube: https://www.youtube.com/@mindsetforgechannelMy 3 Top Episodes of the first 100: 7 Essentials to Building Muscle after 40 3x Olympic Gold Medalist Brendan Hansen MMA Strength and Conditioning Coach Phil Daru