We sit down with former Chico State head coach Greg Clink to unpack what “culture” really means when you have to live it every day. We dig into how standards are built through recruiting, repetition, and accountability, plus what parents can do to support athletes without burning them out. • Greg’s path from Bay Area player to 30 year college coach • Why seeing life as a bench player builds compassion • Turning Chico State into a national Division II program with a clear vision • Defining culture as daily operations and daily habits • Holding standards without chasing popularity • Recruiting really good players who are great people • Using peer leadership to protect the locker room • Making practice uncomfortable on purpose to raise the bar • Teaching man to man defence through repetition and rotations • Building a simple motion offence with clear roles and drilled habits • Advice for parents on motivation, burnout and the transfer portal • Teaching athletes to advocate for themselves with coaches like future bosses Before this episode gets started, please like or subscribe to this podcast. And if you feel compelled, it really would help me if you would share it with somebody who you think would enjoy it. Follow Greg Clink on Instagram @gregclinkOr visit his website http://gregclink.comSupport the showEmail:  [email protected]:  http://bartonguybryan.comInstagram: https://www.instagram.com/bartonguybryanYoutube: https://www.youtube.com/@mindsetforgechannelMy 3 Top Episodes of the first 100: 7 Essentials to Building Muscle after 40 3x Olympic Gold Medalist Brendan Hansen MMA Strength and Conditioning Coach Phil Daru