Why Targeting Marketing is So Hard for Medical Billing Companies

OCT 18, 20247 MIN
Healthcare Revenue Cycle Management RCM Consulting and Technology

Why Targeting Marketing is So Hard for Medical Billing Companies

OCT 18, 20247 MIN

Description

<p>We did a prior podcast on the benefits of targeted medical billing marketing. For most, this becomes a "duh!" moment after thinking about the pluses and minuses. Then why are so few billing companies doing it and why do some even after hearing the rationale continue to shotgun the market unsuccessfully?</p>