Join us for this replay from the archives to learn more about solving the problems causing lower back pain...   Brian Cygan and Dr. James Fisher discuss the origins of lower back pain and why the vast majority of Americans will experience some form of lower back pain in their lives. Learn about the root cause of lower back pain and why most treatments only deal with the symptoms and the pain instead of solving the problem, which often leads to even worse issues down the road. <ul> <li>Fisher is an academic and researcher in the UK. He’s published research on muscular strengthening as well as lower back pain.</li> <li>Lower back pain is a constant issue for a large swath of society. According to his study, somewhere between 70% and 90% of people will experience lower back pain in their lives.</li> <li>Lower back pain can be extremely debilitating to a person’s lifestyle and sleep patterns, and can have a major impact on their mental health as well. There is also an enormous cost to society in terms of productivity.</li> <li>At the Strength Coach, we’ve found that strengthening is an important strategy to improving the quality of life of someone experiencing lower back pain.</li> <li>Chronic lower back is when it occurs for longer than three months. At that point it’s important to seek medical guidance from a physiotherapist or general practitioner.</li> <li>About 10% to 15% of people experiencing chronic lower back pain have a specific reason for it like nerve issues or a slipped disc. The remaining 85% to 90% have what’s referred to as non-specific back pain which reduces the ability to mitigate the pain.</li> <li>For many of those people, the solution is often some form of painkiller or passive treatment like stretching and massage.</li> <li>The theories about the existence of non-specific lower back pain have to do with our evolution from quadrupeds in the past. The muscles around the lower back don’t tend to get much direct exercise and there seems to be a correlation between non-specific lower back pain and weak or atrophied lumbar muscles.</li> <li>The muscles that are more intrinsic to the spine over time, as we live a normal life, can atrophy as a result of not using them in a specific and demanding enough way.</li> <li>For most people, their gluteal muscles and hamstrings are very developed and do a lot of the work that the muscles in the lower back should do, and this can result in those lower back muscles becoming weaker, misfiring, and causing pain.</li> <li>With non-specific back pain, strengthening the muscles in the lower back should be the foundational approach to prevent future episodes of lower back pain.</li> <li>Specific lower back exercises are important for everyone in society to maintain their strength and muscle mass in that region and avoid the onset of lower back pain. Once something negative has happened, the road to recovery gets longer.</li> <li>Your lower back is central to everything you do. Without good control of your central muscles, you cannot throw or catch or jump or move well. From there it’s a downward spiral into the realm of disability.</li> <li>An imbalance between ab strength and lower back muscle strength can be part of the problem. We want all of the muscles surrounding the core of the body to be trained effectively, and it’s the lower back muscles that tend to be forgotten.</li> <li>The weak link is usually the lumbar muscles, and this can lead to a negative feedback process, where someone avoids exercising those muscles even more to avoid the pain resulting in greater muscle atrophy.</li> <li>We have other societal factors that are also contributing to the lower back pain that so many people experience as part of their lives.</li> </ul>   Link: <a href="http://exercisecoach.com" target="_blank" rel= "noopener">exercisecoach.com</a>     This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

<description>&lt;p&gt;Join us for this replay from the archives to learn more about solving the problems causing lower back pain...&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Brian Cygan and Dr. James Fisher discuss the origins of lower back pain and why the vast majority of Americans will experience some form of lower back pain in their lives. Learn about the root cause of lower back pain and why most treatments only deal with the symptoms and the pain instead of solving the problem, which often leads to even worse issues down the road.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Fisher is an academic and researcher in the UK. He’s published research on muscular strengthening as well as lower back pain.&lt;/li&gt; &lt;li&gt;Lower back pain is a constant issue for a large swath of society. According to his study, somewhere between 70% and 90% of people will experience lower back pain in their lives.&lt;/li&gt; &lt;li&gt;Lower back pain can be extremely debilitating to a person’s lifestyle and sleep patterns, and can have a major impact on their mental health as well. There is also an enormous cost to society in terms of productivity.&lt;/li&gt; &lt;li&gt;At the Strength Coach, we’ve found that strengthening is an important strategy to improving the quality of life of someone experiencing lower back pain.&lt;/li&gt; &lt;li&gt;Chronic lower back is when it occurs for longer than three months. At that point it’s important to seek medical guidance from a physiotherapist or general practitioner.&lt;/li&gt; &lt;li&gt;About 10% to 15% of people experiencing chronic lower back pain have a specific reason for it like nerve issues or a slipped disc. The remaining 85% to 90% have what’s referred to as non-specific back pain which reduces the ability to mitigate the pain.&lt;/li&gt; &lt;li&gt;For many of those people, the solution is often some form of painkiller or passive treatment like stretching and massage.&lt;/li&gt; &lt;li&gt;The theories about the existence of non-specific lower back pain have to do with our evolution from quadrupeds in the past. The muscles around the lower back don’t tend to get much direct exercise and there seems to be a correlation between non-specific lower back pain and weak or atrophied lumbar muscles.&lt;/li&gt; &lt;li&gt;The muscles that are more intrinsic to the spine over time, as we live a normal life, can atrophy as a result of not using them in a specific and demanding enough way.&lt;/li&gt; &lt;li&gt;For most people, their gluteal muscles and hamstrings are very developed and do a lot of the work that the muscles in the lower back should do, and this can result in those lower back muscles becoming weaker, misfiring, and causing pain.&lt;/li&gt; &lt;li&gt;With non-specific back pain, strengthening the muscles in the lower back should be the foundational approach to prevent future episodes of lower back pain.&lt;/li&gt; &lt;li&gt;Specific lower back exercises are important for everyone in society to maintain their strength and muscle mass in that region and avoid the onset of lower back pain. Once something negative has happened, the road to recovery gets longer.&lt;/li&gt; &lt;li&gt;Your lower back is central to everything you do. Without good control of your central muscles, you cannot throw or catch or jump or move well. From there it’s a downward spiral into the realm of disability.&lt;/li&gt; &lt;li&gt;An imbalance between ab strength and lower back muscle strength can be part of the problem. We want all of the muscles surrounding the core of the body to be trained effectively, and it’s the lower back muscles that tend to be forgotten.&lt;/li&gt; &lt;li&gt;The weak link is usually the lumbar muscles, and this can lead to a negative feedback process, where someone avoids exercising those muscles even more to avoid the pain resulting in greater muscle atrophy.&lt;/li&gt; &lt;li&gt;We have other societal factors that are also contributing to the lower back pain that so many people experience as part of their lives.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Link:&lt;/p&gt; &lt;p&gt;&lt;a href="http://exercisecoach.com" target="_blank" rel= "noopener"&gt;exercisecoach.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.&lt;/p&gt;</description>

Join us for this replay from the archives to learn more about solving the problems causing lower back pain...   Brian Cygan and Dr. James Fisher discuss the origins of lower back pain and why the vast majority of Americans will experience some...

The Causes of Lower Back Pain

Join us for this replay from the archives to learn more about the importance of muscle burn...   Amy Hudson and Brian Cygan explain why that feeling of your muscles burning is exactly what you want to feel every time you go to the gym. Learn why muscle burn is one of the best indications that you’re exercising at the right intensity and without it, you won’t get the fitness results you’re looking for. <ul> <li>The intensity of an exercise is crucial to achieving the fitness results you want, and the feeling of muscle burn is a positive indication of that intensity.</li> <li>Effective exercise is simply a stimulus, where you stress the body in order for it to change for the better. Effective strength training needs to be intense enough to serve as that stimulus. Labored breathing, muscle burning, and a little discomfort are necessary elements of that kind of exercise.</li> <li>If you’re not experiencing some level of discomfort when exercising you are just going through the motions and aren’t putting in enough effort to see any real results.</li> <li>The fast-twitch muscle fibers are the ones that burn during exercise and they are the main focus of high-intensity exercise. The reason they burn is because they utilize the anaerobic subsystem of metabolism.</li> <li>Fast-twitch muscle fibers store sugar in the form of glycogen, and that’s what is consumed when exercising at an adequate intensity level. Muscle burn is a sign that you’re really tapping into the stored energy of your muscles, which is a good thing and you need to do to get stronger.</li> <li>Some people have more fast-twitch muscles than others and some muscle groups have more fast-twitch muscle fibers than others.</li> <li>Our natural response to the sensation of muscle burn is to be worried, but it’s okay to keep pushing through. The burn sensation is different from pain.</li> <li>As muscles fatigue near the end of a set, that’s when coaching and encouragement are vital.</li> <li>The brain is a prediction machine, and we have to intentionally override the survival mechanisms that tell us to stop exercising and preserve some energy in order to achieve the greatest results.</li> <li>People often look to muscle soreness as an indication that the workout was effective, but it doesn’t actually correlate to results later on. Muscle burn doesn’t necessarily lead to muscle soreness afterward.</li> <li>Eccentric training doesn’t burn as much as basic strength training, but it does produce more soreness later on. Delayed onset muscle soreness occurs more at the beginning of a new program and tends to reduce over time.</li> <li>The Exerbotics equipment gives Strength Coach clients an important advantage but showing progress over time instead of relying on sensations like muscle soreness.</li> <li>If your exercise isn’t delivering any changes to your body, then it’s not intense enough.</li> </ul>   Link: <a href="http://exercisecoach.com" target="_blank" rel= "noopener">exercisecoach.com</a>     This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

<description>&lt;p&gt;Join us for this replay from the archives to learn more about the importance of muscle burn...&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Amy Hudson and Brian Cygan explain why that feeling of your muscles burning is exactly what you want to feel every time you go to the gym. Learn why muscle burn is one of the best indications that you’re exercising at the right intensity and without it, you won’t get the fitness results you’re looking for.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;The intensity of an exercise is crucial to achieving the fitness results you want, and the feeling of muscle burn is a positive indication of that intensity.&lt;/li&gt; &lt;li&gt;Effective exercise is simply a stimulus, where you stress the body in order for it to change for the better. Effective strength training needs to be intense enough to serve as that stimulus. Labored breathing, muscle burning, and a little discomfort are necessary elements of that kind of exercise.&lt;/li&gt; &lt;li&gt;If you’re not experiencing some level of discomfort when exercising you are just going through the motions and aren’t putting in enough effort to see any real results.&lt;/li&gt; &lt;li&gt;The fast-twitch muscle fibers are the ones that burn during exercise and they are the main focus of high-intensity exercise. The reason they burn is because they utilize the anaerobic subsystem of metabolism.&lt;/li&gt; &lt;li&gt;Fast-twitch muscle fibers store sugar in the form of glycogen, and that’s what is consumed when exercising at an adequate intensity level. Muscle burn is a sign that you’re really tapping into the stored energy of your muscles, which is a good thing and you need to do to get stronger.&lt;/li&gt; &lt;li&gt;Some people have more fast-twitch muscles than others and some muscle groups have more fast-twitch muscle fibers than others.&lt;/li&gt; &lt;li&gt;Our natural response to the sensation of muscle burn is to be worried, but it’s okay to keep pushing through. The burn sensation is different from pain.&lt;/li&gt; &lt;li&gt;As muscles fatigue near the end of a set, that’s when coaching and encouragement are vital.&lt;/li&gt; &lt;li&gt;The brain is a prediction machine, and we have to intentionally override the survival mechanisms that tell us to stop exercising and preserve some energy in order to achieve the greatest results.&lt;/li&gt; &lt;li&gt;People often look to muscle soreness as an indication that the workout was effective, but it doesn’t actually correlate to results later on. Muscle burn doesn’t necessarily lead to muscle soreness afterward.&lt;/li&gt; &lt;li&gt;Eccentric training doesn’t burn as much as basic strength training, but it does produce more soreness later on. Delayed onset muscle soreness occurs more at the beginning of a new program and tends to reduce over time.&lt;/li&gt; &lt;li&gt;The Exerbotics equipment gives Strength Coach clients an important advantage but showing progress over time instead of relying on sensations like muscle soreness.&lt;/li&gt; &lt;li&gt;If your exercise isn’t delivering any changes to your body, then it’s not intense enough.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Link:&lt;/p&gt; &lt;p&gt;&lt;a href="http://exercisecoach.com" target="_blank" rel= "noopener"&gt;exercisecoach.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.&lt;/p&gt;</description>

Join us for this replay from the archives to learn more about the importance of muscle burn...   Amy Hudson and Brian Cygan explain why that feeling of your muscles burning is exactly what you want to feel every time you go to the gym. Learn why...

Muscle Burn Is Your Friend

Join us for this replay from the archives to learn more about life-changing advice and details about pre-diabetes...   Amy and Brian break down the science behind pre-diabetes and how strength training is the most efficient and effective way to escape the negative feedback loop of insulin resistance, systemic inflammation, and weight gain. If you or someone you know has been diagnosed as pre-diabetic, this information could change your life. <ul> <li>Approximately 1 in 3 Americans are pre-diabetic, which increases their risk of developing Type 2 Diabetes, heart disease, and stroke, and most people don’t even realize they are at risk.</li> <li>Pre-diabetes also increases the risk of developing Alzheimer’s disease, problems with vision, and amputation later on in life.</li> <li>There are two leading factors to pre-diabetes: exercise and nutrition. As we lose muscle as we age, we develop insulin resistance which exacerbates the problem. High blood sugar levels over time lead to the wearing out of the body’s ability to even produce insulin.</li> <li>The good news is that pre-diabetes is a very modifiable condition that can be positively affected by exercise and proper nutrition.</li> <li>When we condition our muscles, we improve insulin sensitivity. Fast twitch muscle fibers store sugar in the form of glycogen, which removes it from the bloodstream.</li> <li>When muscles resist the effect of insulin, the insulin remains in the bloodstream at elevated levels and leads to systemic inflammation.</li> <li>Systemic inflammation is the root cause of all the health issues mentioned. Unlike acute inflammation, you don’t feel systemic inflammation except for the symptoms of the diseases and the effects of aging.</li> <li>The most important lifestyle recommendations are to start eating a whole food diet, eliminate high carbohydrates and refined sugars, and then begin strength training.</li> <li>A1C is the measurement of how saturated your red blood cells have become over a 90 day period. Whole food and whole effort strength training are how to keep that number in the safe range.</li> <li>Only strength training can target the fast twitch muscle fibers which are directly related to A1C levels in your body. People can experience tremendous improvements in their A1C levels over a short period of time just by implementing a strength training program in their life.</li> <li>If your doctor has diagnosed you as pre-diabetic, they are going to recommend exercise, and whole effort strength training is your best bet.</li> <li>Research shows that losing the first 5% of your body weight confers the majority of the health benefits, which is good because that means it’s easier to see results in a short period of time.</li> <li>Diabetes predisposes you to weight gain, but the reverse is also true. Elevated insulin levels, weight gain, and insulin resistance act on each other, which leads to a dangerous feedback loop. The best way to break the cycle is smart and brief strength training sessions.</li> </ul>   Link: <a href="http://exercisecoach.com" target="_blank" rel= "noopener">exercisecoach.com</a>     This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

<description>&lt;p&gt;Join us for this replay from the archives to learn more about life-changing advice and details about pre-diabetes...&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Amy and Brian break down the science behind pre-diabetes and how strength training is the most efficient and effective way to escape the negative feedback loop of insulin resistance, systemic inflammation, and weight gain. If you or someone you know has been diagnosed as pre-diabetic, this information could change your life.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Approximately 1 in 3 Americans are pre-diabetic, which increases their risk of developing Type 2 Diabetes, heart disease, and stroke, and most people don’t even realize they are at risk.&lt;/li&gt; &lt;li&gt;Pre-diabetes also increases the risk of developing Alzheimer’s disease, problems with vision, and amputation later on in life.&lt;/li&gt; &lt;li&gt;There are two leading factors to pre-diabetes: exercise and nutrition. As we lose muscle as we age, we develop insulin resistance which exacerbates the problem. High blood sugar levels over time lead to the wearing out of the body’s ability to even produce insulin.&lt;/li&gt; &lt;li&gt;The good news is that pre-diabetes is a very modifiable condition that can be positively affected by exercise and proper nutrition.&lt;/li&gt; &lt;li&gt;When we condition our muscles, we improve insulin sensitivity. Fast twitch muscle fibers store sugar in the form of glycogen, which removes it from the bloodstream.&lt;/li&gt; &lt;li&gt;When muscles resist the effect of insulin, the insulin remains in the bloodstream at elevated levels and leads to systemic inflammation.&lt;/li&gt; &lt;li&gt;Systemic inflammation is the root cause of all the health issues mentioned. Unlike acute inflammation, you don’t feel systemic inflammation except for the symptoms of the diseases and the effects of aging.&lt;/li&gt; &lt;li&gt;The most important lifestyle recommendations are to start eating a whole food diet, eliminate high carbohydrates and refined sugars, and then begin strength training.&lt;/li&gt; &lt;li&gt;A1C is the measurement of how saturated your red blood cells have become over a 90 day period. Whole food and whole effort strength training are how to keep that number in the safe range.&lt;/li&gt; &lt;li&gt;Only strength training can target the fast twitch muscle fibers which are directly related to A1C levels in your body. People can experience tremendous improvements in their A1C levels over a short period of time just by implementing a strength training program in their life.&lt;/li&gt; &lt;li&gt;If your doctor has diagnosed you as pre-diabetic, they are going to recommend exercise, and whole effort strength training is your best bet.&lt;/li&gt; &lt;li&gt;Research shows that losing the first 5% of your body weight confers the majority of the health benefits, which is good because that means it’s easier to see results in a short period of time.&lt;/li&gt; &lt;li&gt;Diabetes predisposes you to weight gain, but the reverse is also true. Elevated insulin levels, weight gain, and insulin resistance act on each other, which leads to a dangerous feedback loop. The best way to break the cycle is smart and brief strength training sessions.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Link:&lt;/p&gt; &lt;p&gt;&lt;a href="http://exercisecoach.com" target="_blank" rel= "noopener"&gt;exercisecoach.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.&lt;/p&gt;</description>

Join us for this replay from the archives to learn more about life-changing advice and details about pre-diabetes...   Amy and Brian break down the science behind pre-diabetes and how strength training is the most efficient and effective way to...

How Strength Training Prevents and Reverses Pre-Diabetes

Join us for this replay from the archives to learn more about the Exercise Coach's strong business model...   Amy and Jesse Hudson explore the reasons the Exercise Coach saw phenomenal growth over the past 18 months while other fitness brands struggled to stay open. Learn about the key differences in the business model that make the Exercise Coach a great franchise to open, and why the community of franchisees that support one another is the secret ingredient to franchise success. <ul> <li>Jesse is the National Franchise Director for the Exercise Coach. His job is to work with franchise candidates and educating them on what it means to open an Exercise Coach location and recruiting quality business owners to help continue the company’s growth.</li> <li>The last year was notoriously difficult for the fitness industry. Jesse had the opportunity to write an article last year detailing the growth of the Exercise Coach during the Covid pandemic in a national franchise journal. The number one factor that Jesse identified of the Exercise Coach brand was the one-to-one service delivery.</li> <li>Coach-led exercise environments have shown that they deliver excellent results, and this operating model has proven to be very resilient over the last year and really set the Exercise Coach apart from the traditional gyms.</li> <li>Even during restrictions, the Exercise Coach was able to train and cater to the same number of clients. The fact that it’s a personal training brand that doesn’t need as many clients in a single room has kept the Exercise Coach as a very desirable option for franchisee candidates.</li> <li>One thing that franchise candidates notice when they go through the process is the strength of the culture of the company. Without a good relationship between the franchisee and the franchisor, the brand suffers but people saw that Exercise Coach was a brand that went above and beyond to support franchisees.</li> <li>In franchise evaluation, there is a process called validation where you independently verify the information you’re receiving. This was another major factor in the growth of the Exercise Coach as existing franchisees felt well taken care of.</li> <li>The third component of the Exercise Coach’s strong growth is the franchise owners themselves. For most franchise owners, it’s their first time in business and 2020 was a time where many people questioned their decisions.</li> <li>When you go through a crisis, you can’t be certain what’s going to happen but Exercise Coach franchisees really came together to help offer each other advice and support on how to deal with the challenges over the past year.</li> <li>As unfortunate as it is to go through something like the pandemic, in some ways, it does reveal the strength or the weakness in a brand, and we can definitely say that the pandemic revealed a lot of strength within the Exercise Coach.</li> <li>The Exercise Coach is positioned for even greater growth in 2021. There are currently over 120 locations operating right now, with an additional 100 territories coming in the US. The long-term development goal is to open 50-60 territories each year going forward.</li> <li>There is a wave coming. People want to get in shape and spend money on themselves and their families again. The Exercise Coach continues to be one of the strongest fitness franchises in the industry and many investors are recognizing that.</li> <li>The high-tech and completely personalized approach is the future of fitness, and more people and investors are realizing that and coming on board.</li> <li>It’s much easier to walk into a system already in place and run with it, opening a franchise is a great way to start. Jesse believes that the Exercise Coach is going to be the best in fitness over the next three to five years.</li> </ul>   Link: <a href="http://exercisecoach.com" target="_blank" rel= "noopener">exercisecoach.com</a>     This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

<description>&lt;p&gt;Join us for this replay from the archives to learn more about the Exercise Coach's strong business model...&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Amy and Jesse Hudson explore the reasons the Exercise Coach saw phenomenal growth over the past 18 months while other fitness brands struggled to stay open. Learn about the key differences in the business model that make the Exercise Coach a great franchise to open, and why the community of franchisees that support one another is the secret ingredient to franchise success.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Jesse is the National Franchise Director for the Exercise Coach. His job is to work with franchise candidates and educating them on what it means to open an Exercise Coach location and recruiting quality business owners to help continue the company’s growth.&lt;/li&gt; &lt;li&gt;The last year was notoriously difficult for the fitness industry. Jesse had the opportunity to write an article last year detailing the growth of the Exercise Coach during the Covid pandemic in a national franchise journal. The number one factor that Jesse identified of the Exercise Coach brand was the one-to-one service delivery.&lt;/li&gt; &lt;li&gt;Coach-led exercise environments have shown that they deliver excellent results, and this operating model has proven to be very resilient over the last year and really set the Exercise Coach apart from the traditional gyms.&lt;/li&gt; &lt;li&gt;Even during restrictions, the Exercise Coach was able to train and cater to the same number of clients. The fact that it’s a personal training brand that doesn’t need as many clients in a single room has kept the Exercise Coach as a very desirable option for franchisee candidates.&lt;/li&gt; &lt;li&gt;One thing that franchise candidates notice when they go through the process is the strength of the culture of the company. Without a good relationship between the franchisee and the franchisor, the brand suffers but people saw that Exercise Coach was a brand that went above and beyond to support franchisees.&lt;/li&gt; &lt;li&gt;In franchise evaluation, there is a process called validation where you independently verify the information you’re receiving. This was another major factor in the growth of the Exercise Coach as existing franchisees felt well taken care of.&lt;/li&gt; &lt;li&gt;The third component of the Exercise Coach’s strong growth is the franchise owners themselves. For most franchise owners, it’s their first time in business and 2020 was a time where many people questioned their decisions.&lt;/li&gt; &lt;li&gt;When you go through a crisis, you can’t be certain what’s going to happen but Exercise Coach franchisees really came together to help offer each other advice and support on how to deal with the challenges over the past year.&lt;/li&gt; &lt;li&gt;As unfortunate as it is to go through something like the pandemic, in some ways, it does reveal the strength or the weakness in a brand, and we can definitely say that the pandemic revealed a lot of strength within the Exercise Coach.&lt;/li&gt; &lt;li&gt;The Exercise Coach is positioned for even greater growth in 2021. There are currently over 120 locations operating right now, with an additional 100 territories coming in the US. The long-term development goal is to open 50-60 territories each year going forward.&lt;/li&gt; &lt;li&gt;There is a wave coming. People want to get in shape and spend money on themselves and their families again. The Exercise Coach continues to be one of the strongest fitness franchises in the industry and many investors are recognizing that.&lt;/li&gt; &lt;li&gt;The high-tech and completely personalized approach is the future of fitness, and more people and investors are realizing that and coming on board.&lt;/li&gt; &lt;li&gt;It’s much easier to walk into a system already in place and run with it, opening a franchise is a great way to start. Jesse believes that the Exercise Coach is going to be the best in fitness over the next three to five years.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Link:&lt;/p&gt; &lt;p&gt;&lt;a href="http://exercisecoach.com" target="_blank" rel= "noopener"&gt;exercisecoach.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.&lt;/p&gt;</description>

Join us for this replay from the archives to learn more about the Exercise Coach's strong business model...   Amy and Jesse Hudson explore the reasons the Exercise Coach saw phenomenal growth over the past 18 months while other fitness brands...

The Exercise Coach Came Out of 2020 Strong, Here’s Why

Join us for this replay from the archives to learn more about misconceptions about machines and if free weights or machines are better...   Amy and Brian settle the age-old debate of which one is better: free weights or machines? Learn about some common misconceptions about machines that prevent people from getting the fitness results they want in the timeframe they want, and why free weights can lead to reduced strength gains and a higher risk of injury. <ul> <li>Spoiler alert: You’re not going to find any free weights at any of the Exercise Coach locations and for good reason.</li> <li>There is a significant strength training advantage to using machines over free weights and it has to do with the purpose of exercise.</li> <li>The results we want from exercise are muscle and neurological adaptations, and that happens when we expose the body to the right type of muscle loading for the right length of time. You can get those results from free weights, but they come with tradeoffs, whereas machines minimize what you need to learn so you can focus on what matters most.</li> <li>Your body doesn’t know or care if you’re lifting a dumbbell, or you’re working on a weight machine, or an isokinetic high tech strength machine, lifting a bag of dirt, or bodyweight exercises. It all has to do with muscle activation and fatigue.</li> <li>The Exercise Coach uses machines because it helps people focus and feel confident in what they are doing without having to worry about the risk of injury.</li> <li>Using a machine will position yourself specifically to do that exercise. You won’t have to worry about the variables and skills associated with using free weights.</li> <li>Machine weights create an on-ramp for anyone to begin exercising and democratize high-intensity strength training.</li> <li>Research shows that high intensity strength training is safe for anyone and targets what matters most, which is age-related skeletal muscle loss. When we effectively and optimally work our muscles, every system of the body gets better as well.</li> <li>Using biomechanically correct machines is the easiest way to introduce people to high-intensity strength training. Many of the conventional exercise methods don’t make it possible for the vast majority of people to safely and confidently engage with high level strength training.</li> <li>One of the objections that people will bring up against using machines has to do with stabilizer muscles, but it’s actually an argument against free weights. The requirement of balancing free weights prevents you from actually applying the optimal stimulus to your muscles.</li> <li>Every muscle in the body can act as a stabilizer muscle. Machines can help you target those muscles directly, instead of relying on free weight exercises to hit them as a side effect.</li> <li>There is no such thing as muscles specific to “real world” applications. There are just muscles, and research shows that strength gains generated from machines do transfer to other types of activities.</li> <li>At the College of New Jersey, researchers found that people using Exerbotics machines developed strength that transferred to free weight and calisthenic exercises as well. The reverse is not always true. There is a lot of skill involved in moving free weights around, that it doesn’t necessarily transfer to other areas of life.</li> <li>Strength Coach clients often report back that they have noticed that everyday activities like carrying the groceries or golfing get so much easier, which are great examples of how strength changes everything.</li> <li>People don’t want to spend a lot of time at the gym and they don’t have to. With a science-based approach to strength training, people can get the results that matter most to them in brief and safe training sessions.</li> </ul>   Link: <a href="http://exercisecoach.com" target="_blank" rel= "noopener">exercisecoach.com</a>     This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.

<description>&lt;p&gt;Join us for this replay from the archives to learn more about misconceptions about machines and if free weights or machines are better...&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Amy and Brian settle the age-old debate of which one is better: free weights or machines? Learn about some common misconceptions about machines that prevent people from getting the fitness results they want in the timeframe they want, and why free weights can lead to reduced strength gains and a higher risk of injury.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Spoiler alert: You’re not going to find any free weights at any of the Exercise Coach locations and for good reason.&lt;/li&gt; &lt;li&gt;There is a significant strength training advantage to using machines over free weights and it has to do with the purpose of exercise.&lt;/li&gt; &lt;li&gt;The results we want from exercise are muscle and neurological adaptations, and that happens when we expose the body to the right type of muscle loading for the right length of time. You can get those results from free weights, but they come with tradeoffs, whereas machines minimize what you need to learn so you can focus on what matters most.&lt;/li&gt; &lt;li&gt;Your body doesn’t know or care if you’re lifting a dumbbell, or you’re working on a weight machine, or an isokinetic high tech strength machine, lifting a bag of dirt, or bodyweight exercises. It all has to do with muscle activation and fatigue.&lt;/li&gt; &lt;li&gt;The Exercise Coach uses machines because it helps people focus and feel confident in what they are doing without having to worry about the risk of injury.&lt;/li&gt; &lt;li&gt;Using a machine will position yourself specifically to do that exercise. You won’t have to worry about the variables and skills associated with using free weights.&lt;/li&gt; &lt;li&gt;Machine weights create an on-ramp for anyone to begin exercising and democratize high-intensity strength training.&lt;/li&gt; &lt;li&gt;Research shows that high intensity strength training is safe for anyone and targets what matters most, which is age-related skeletal muscle loss. When we effectively and optimally work our muscles, every system of the body gets better as well.&lt;/li&gt; &lt;li&gt;Using biomechanically correct machines is the easiest way to introduce people to high-intensity strength training. Many of the conventional exercise methods don’t make it possible for the vast majority of people to safely and confidently engage with high level strength training.&lt;/li&gt; &lt;li&gt;One of the objections that people will bring up against using machines has to do with stabilizer muscles, but it’s actually an argument against free weights. The requirement of balancing free weights prevents you from actually applying the optimal stimulus to your muscles.&lt;/li&gt; &lt;li&gt;Every muscle in the body can act as a stabilizer muscle. Machines can help you target those muscles directly, instead of relying on free weight exercises to hit them as a side effect.&lt;/li&gt; &lt;li&gt;There is no such thing as muscles specific to “real world” applications. There are just muscles, and research shows that strength gains generated from machines do transfer to other types of activities.&lt;/li&gt; &lt;li&gt;At the College of New Jersey, researchers found that people using Exerbotics machines developed strength that transferred to free weight and calisthenic exercises as well. The reverse is not always true. There is a lot of skill involved in moving free weights around, that it doesn’t necessarily transfer to other areas of life.&lt;/li&gt; &lt;li&gt;Strength Coach clients often report back that they have noticed that everyday activities like carrying the groceries or golfing get so much easier, which are great examples of how strength changes everything.&lt;/li&gt; &lt;li&gt;People don’t want to spend a lot of time at the gym and they don’t have to. With a science-based approach to strength training, people can get the results that matter most to them in brief and safe training sessions.&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;Link:&lt;/p&gt; &lt;p&gt;&lt;a href="http://exercisecoach.com" target="_blank" rel= "noopener"&gt;exercisecoach.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;This podcast and blog are provided to you for entertainment and informational purposes only. By accessing either, you agree that neither constitute medical advice nor should they be substituted for professional medical advice or care. Use of this podcast or blog to treat any medical condition is strictly prohibited. Consult your physician for any medical condition you may be having. In no event will any podcast or blog hosts, guests, or contributors, Exercise Coach USA, LLC, Gymbot LLC, any subsidiaries or affiliates of same, or any of their respective directors, officers, employees, or agents, be responsible for any injury, loss, or damage to you or others due to any podcast or blog content.&lt;/p&gt;</description>

Join us for this replay from the archives to learn more about misconceptions about machines and if free weights or machines are better...   Amy and Brian settle the age-old debate of which one is better: free weights or machines? Learn about some...

Free Weights vs. Machines: Which One Is Better?

The Exercise Coach co-founder Brian Cygan and franchisee Amy Hudson present: The Strength Changes Everything Podcast. Learn from Brian, Amy and other experts on what matters most in your nutrition and fitness. The Exercise Coach’s unique two 20-minute workouts a week is how thousands across the United States get and stay in great shape. This podcast gives you the facts, from the experts, in easy-to-understand lessons so you can take control of your life.

Strength Changes Everything

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