Tash Talks

Here's the episode of the Tech Talks series that I've been most excited for! If anyone ever sells you the dream that business is all rainbows and sunshine then you can go ahead and send them this podcast episode 💀 Take it from me, it's not been easy AT ALL. Once we launched, things went a lil'... downhill. I'm spilling the tea on all the problems we had, how we handled them, and why Miss Azura is so much stronger for them!I'm getting real and raw about:Bugs, bugs and more bugs 🐛The menty b's and how I handled unhappy customersAllll the things I wish I knew before I started Azura (particularly about code)Why I'm grateful Azura experienced all these thingsWhy that means we'll grow even moreAnd how you can apply each and every lesson into your very own businessRESOURCES & LINKSFree HubsThe CEO Atelier (Free Vault of 20+ Tools & Trainings) | ⁠Access here⁠Expressive Buyer Prompts | ⁠Access Here⁠Access Every OfferVIP Atelier | ⁠Access Here⁠Work 1:1 With NatashaIntensive | ⁠Learn More⁠Private Mentorship | ⁠Learn More⁠

Burning down one business and starting a new one - it's certainly not the easiest thing in the world, and so this episode of the Tech Talks series is breaking down the pivot. I'm going into all the shifts I've had to make, how I've redefined what success looks like and how I've handled my mentorship business' income being down by over 50% (yep, you read that right!).In this episode, I'm sharing with you:How I changed my mentorship offers to allow Azura to growThe differences for me between 2023 and 2024What I strategically did to remain visible during the pivot periodWhy you can't consider yourself a failure looking at this month's income compared to lastHave a look at the post I shared about my income being down by over 50%RESOURCES & LINKSFree HubsThe CEO Atelier (Free Vault of 20+ Tools & Trainings) | ⁠Access here⁠Expressive Buyer Prompts | ⁠Access Here⁠Access Every OfferVIP Atelier | ⁠Access Here⁠Work 1:1 With NatashaIntensive | ⁠Learn More⁠Private Mentorship | ⁠Learn More⁠Stay ConnectedWebsite: ⁠⁠natashazoryk.com⁠⁠⁠Instagram: ⁠⁠⁠instagram.com/natasha.zoryk⁠⁠Upgrade Your Client ExperienceWebsite: ⁠⁠weareazura.com⁠⁠Instagram: ⁠⁠instagram.com/weareazura/

I have a sneaky little suspicion that this episode will be the most listened to of the series 🤭 Yes, it's the one you all wanted - the details behind Azura's launch and how I managed to make it such a success. This was such a fun episode for me to record as a psych girlie and strategist at my core because I leveraged so many of the sales psychology tactics that you've heard me talk about before. And guess what? They actually work (ofc) so I just know you'll want to hear all about them.I'm going to share with you:Why this launch was so different to any I've ever done beforeHow I prioritized expressive buyer energy through my marketingWhy I ruffled some feathers by creating curiosity via exclusivityHow I used loss aversion to create buzzMy coined term: the shareholder effectWhy slow and steady wins the raceHow I created a home for expressive buyers in the Azura partnership programCheck out Mya Nichol's case study hereRESOURCES & LINKSFree HubsThe CEO Atelier (Free Vault of 20+ Tools & Trainings) | ⁠⁠Access here⁠⁠Expressive Buyer Prompts | ⁠⁠Access Here⁠⁠Access Every OfferVIP Atelier | ⁠⁠Access Here⁠⁠Work 1:1 With NatashaIntensive | ⁠⁠Learn More⁠⁠Private Mentorship | ⁠⁠Learn More⁠⁠Stay ConnectedWebsite: ⁠⁠⁠natashazoryk.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠instagram.com/natasha.zoryk⁠⁠⁠Upgrade Your Client ExperienceWebsite: ⁠⁠⁠weareazura.com⁠⁠⁠Instagram: ⁠⁠⁠instagram.com/weareazura/⁠

Um, HI 🙃Firstly, full robot mode - welcome back to Tash Talks! 🤖 It might be long overdue but I'm back for this podcast series called Tech Talks (she's a wordsmith) because if you missed it - I have a tech business now! I burned everything to the ground, built up Azura and you know me - I'm ready to pull the curtain back, share allll the juicy, messy details, and the lessons that came about.So, in this first episode, I'm sharing:what led me to want to start a tech companyhow I did my research and planninghow I found and hired my developerswhy I think you should go after your big scary ideasRESOURCES & LINKSFree HubsThe CEO Atelier (Free Vault of 20+ Tools & Trainings) | ⁠⁠Access here⁠⁠Expressive Buyer Prompts | ⁠⁠Access Here⁠⁠Access Every OfferVIP Atelier | ⁠⁠Access Here⁠⁠Work 1:1 With NatashaIntensive | ⁠⁠Learn More⁠⁠Private Mentorship | ⁠⁠Learn More⁠⁠Stay ConnectedWebsite: ⁠⁠⁠natashazoryk.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠instagram.com/natasha.zoryk⁠⁠⁠Upgrade Your Client ExperienceWebsite: ⁠⁠⁠weareazura.com⁠⁠⁠Instagram: ⁠⁠⁠instagram.com/weareazura/⁠

We’ve discussed it before on the podcast - so many people think that sales are down, but what I think is really happening is that what you’re selling just isn’t quite right. If your offer is too overwhelming, too wishy-washy and open-ended or just not what people are looking for, they aren’t going to buy! That’s why it’s so important to refine your modules, define an actionable result for your client and stop packing your programs and courses with damn Q&A calls - I said it. 🫢 I love bringing experts onto the podcast who are going to spill the tea and give you takeaways you never knew you needed, and today’s expert is a curriculum specialist, who uses her past expertise to help you design a program that is literally going to have your audience screaming “I need this!”.Today we have the wonderful Vix Meldrew on the podcast! Vix is an ex-primary school teacher, turned online educator and coach for coaches and experts. In 2018, Vix left teaching to be a full-time content creator with her successful blog and Instagram which saw her featured in news, radio and documentaries - even listed in MTV’s Influencers to Watch. She partnered with brands such as Microsoft, Squarespace, Pinterest and more. In 2019, she launched her membership, Grow & Glow, gaining over 100 founding members in under an hour. During the pandemic, the membership helped over 1200 small business owners take charge of their social media and gain new clients and customers. Since pivoting her business in 2022 and sharing her experience of teaching over 7000 students online (and her 6 years in the classroom), Vix has worked with over 300 course creators and coaches to design and launch their programs.So, let’s get ready to ditch those Q&As for good, stop hand-holding your clients and receive alllll the testimonials that are actually worth sharing.In this episode, we’re chatting about:The main gaps between your program currently and your dream, easy-to-sell, easy-to-run programWhy stuffing your program full of extras and being over-generous is a bad ideaThe fact that Q&A calls are BORINGHow to get amazing testimonials from your clients that are so much more detailed than “you’re fab”Episode Breakdown[01:13] Vix’s backstory and journey from teacher to curriculum expert[04:53] Stop making the destination harder to get to[13:19] Defining a measurable result of your program[21:33] You want your curriculum to replace you[26:59] Should I add in hot seat coaching or Q&A calls for added value? 💸[32:43] The future of the online industry and education as a whole[35:49] Serving up fresh takes for 2024[37:52] Getting immersed in Vix’s worldRESOURCES & LINKSFree HubsThe CEO Atelier (Free Vault of 20+ Tools & Trainings) | ⁠⁠Access here⁠⁠Expressive Buyer Prompts | ⁠⁠Access Here⁠⁠Access Every OfferVIP Atelier | ⁠⁠Access Here⁠⁠Work 1:1 With NatashaIntensive | ⁠⁠Learn More⁠⁠Private Mentorship | ⁠⁠Learn More⁠⁠Stay ConnectedWebsite: ⁠⁠⁠natashazoryk.com⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠instagram.com/natasha.zoryk⁠⁠⁠Upgrade Your Client ExperienceWebsite: ⁠⁠⁠weareazura.com⁠⁠⁠Instagram: ⁠⁠⁠instagram.com/weareazura/⁠Guest InfoFollow Vix on InstagramBook an Intensive with VixJoin the waitlist for Vix’s new group program, starting February 2024You Might Also Like:Episode 20. How Clients Invest $20K+ in Less Than an Hour of Finding MeEpisode 13. Sales Series: Ditch The Ick, Modern Selling BreakdownEpisode 12. Sales Series: Why is No One Buying in 2023?