Send a textAs a small craft NDP in the whiskey industry, you need to be creative as to what makes you stand out as a brand.  One of the best ways I think to do that is transparency.  Today, I talk about why I think brand transparency matters while building a whiskey brand.  Other topics discussed include:- Announcing Rhode Island distribution for McTavish Spirits!- Making moody TikToks- Saga Spirits Signs Distro Deal w/ Southern Glazers- Belle Meade is Back in Nelson Family Hands- New whiskey releases& more!Buy McTavish Spirits here https://mctavishspirits.com/Buy Legacy Series 1 on Seelbachs here https://seelbachs.com/products/mctavish-spirits-legacy-series-1-for-hope-and-honor?_pos=1&_sid=4cfccd927&_ss=rFollow McTavish Spirits on Instagram  https://www.instagram.com/mctavishspirits/Follow McTavish Spirits on Facebook https://www.facebook.com/mctavishspiritsFollow McTavish Spirits on TikTok https://www.tiktok.com/@mctavishspiritsFollow me on Instagram https://www.instagram.com/connor_whiskey/Follow me on TikTok https://www.tiktok.com/@connor_whiskeySubscribe on Apple Podcasts https://podcasts.apple.com/us/podcast/who-gives-a-dram/id1537247128Subscribe on Spotify https://open.spotify.com/show/0Lvgxb1FR0xL4lHXXK9UUE?si=a2d2cc2e91394a5bSubscribe on YouTube https://www.youtube.com/@connor_whiskey